Essays about: "debate on marketing communications"

Found 3 essays containing the words debate on marketing communications.

  1. 1. Internet of Things : The Potential Influence of Enterprise Buyers on the Security of IoT

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : John Mozayani; [2018]
    Keywords : Information and Communications Systems Security; Information Security; Internet of Things; IoT; Accountability; Business Models; Innovation and Growth; Consumer Awareness and Advocacy; Customer Experience; Customer First Mindset; Value Proposition; Enterprise Buyers; Informations- och Kommunikationssystem Säkerhet; IoT; Ansvar; Affärsmodeller; Innovation och Tillväxt; Konsumentmedvetenhet och konsumentskydd; Kundupplevelse; Kundens förstånd; Värdesättning; Företags Köparen;

    Abstract : While IoT safety and security incidents continue to increase in frequency, scope and severity, there remains a gap in how the issue will be addressed. While the debate continues within academia, industry standards bodies, government and industry media, new entrants continue to rapidly enter the market with cheaper more powerful products with little incentive to address information security issues. READ MORE

  3. 2. Functional or emotional values in B2B? : A study of marketing communication in the B2B healthcare market

    University essay from Sektionen för ekonomi och teknik (SET)

    Author : Jessica Andersson; Erik Kaplar; Nathalie Selö; [2013]
    Keywords : Functional values; Emotional Values; Brands; Marketing communication; B2B;

    Abstract : Abstract To create value is a critical task for marketers and companies regardless of industry, and this study is focusing on the highly debated topic regarding functional and emotional values in business-to-business (B2B). Conventionally, emotional values has been perceived as irrelevant to B2B markets due to that business buyers have often been viewed as strictly rational decision makers. READ MORE

  4. 3. Facebook: a new era of marketing.: A quantitative study on the effectiveness of Facebook marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johan Eriksson; Mattia Tosti; [2010]
    Keywords : Facebook; social media; creative; start-up; marketing;

    Abstract : There has been a vivid debate within the marketing community concerning what role social media has in influencing brand perceptions and consumer behaviour. The success of Facebook has not escaped the spotlight or the professionals’ attention, but there is a clear absence of quantitative research supporting the debate. READ MORE