Essays about: "define the context of business strategy"

Showing result 1 - 5 of 17 essays containing the words define the context of business strategy.

  1. 1. Branding in the Metaverse: Exploring established brand management perspectives and the advent of decentralized branding on Web 3.0

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Thiago Costa; Alaa Eldin Helal; [2022]
    Keywords : Branding; Brand Management; Metaverse; Decentralization; Blockchain; Web 3.0; NFT; DAO; Decentralized Branding; Business and Economics;

    Abstract : Purpose: The purpose of this exploratory qualitative research is: First, to explore what brands understand by metaverse and how they perform branding in this new context. Second, to investigate how established constructivist approaches to branding are performed within the metaverse. READ MORE

  3. 2. Alignment of mitigation pledges with government expenditure in Latin America : A case study of Chile, Colombia and Peru in the COVID-19 context

    University essay from Linköpings universitet/Tema Miljöförändring

    Author : Ana-María López Romero; [2021]
    Keywords : Climate expenditure; LAC; mitigation; policy ambition;

    Abstract : The implementation of Nationally Determined Contributions (NDC) in 2020 has coincided with the outbreak of COVID-19. Recovery paths taken to deal with the economic consequences of the pandemic can be either an opportunity to foster a sustainable growth or a return to business-as-usual model. READ MORE

  4. 3. International Business Expansion : A guide to decision-making for greenfield expansions

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : PAUL ROUX; [2021]
    Keywords : International business expansion; Subsidiary; Strategy; Market; Institutions; Network; Internationell affärs utvidgning; dotterbolag; strategi; marknad; institutioner; nätverk;

    Abstract : Globalization has gradually increased exchanges and connections between countries. For companies, globalization entails enhanced opportunity. They embrace a broader set of business possibilities, and leverage resources in foreign countries, by growing their business abroad. READ MORE

  5. 4. DEFINING CONSUMER VALUE : A study of the effect of Chinese-manufacturing on consumers in luxury fashion

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Roy Hoang; Tina Heidari; [2019]
    Keywords : ;

    Abstract : The country-of-origin aspect adds value of a place-image, which luxury brands use as a business strategy resulting the delocalization of luxury brands to be viewed seen as devaluing the brands’ origin and aesthetics. Hence, subjectivity of luxury. Luxury brands are moving their production to China, yet the demand for luxury brands item remains. READ MORE

  6. 5. Developing an energy action plan for local authorities of Oise in France

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Maël Moreau; [2019]
    Keywords : ;

    Abstract : In the context of climate action, local authorities need to develop energy action plans to perform efficient energy transitions. This study aims at proposing a methodology to build such an action plan, based on the case study of 11 territories in the North of France and using the modeling tool PROSPER. READ MORE