Essays about: "defining Go-to-market model and setting it up"

Found 1 essay containing the words defining Go-to-market model and setting it up.

  1. 1. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit

    University essay from Handelshögskolan vid Umeå universitet

    Author : Mauritz Börjeson; Andreas Pettersson; [2009]
    Keywords : ;

    Abstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE