Essays about: "defining Go-to-market model and setting it up"
Found 1 essay containing the words defining Go-to-market model and setting it up.
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1. Moving from Practice toward Science : Defining Go-To-Market model and setting it up to turn potential into profit
University essay from Handelshögskolan vid Umeå universitetAbstract : Firms are today struggling with setting up successful go-to-market models. Go-to-market (GMT)expenses are reported to be a considerable part of company spending, but in many cases withoutyielding enough return. This case study investigated the concept of go-to-market models and howcompanies successfully can set it up to turn potential into profit. READ MORE
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