Essays about: "definition of business communication"
Showing result 1 - 5 of 48 essays containing the words definition of business communication.
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1. The Impact of COVID-19 on Abnormal Tone in Corporate Communication: A Comparative Analysis of Affected and Non-Affected Industries
University essay from Göteborgs universitet/Graduate SchoolAbstract : Background and Problem Definition: Effective communication is crucial for stakeholder relationships. CEO letters convey important information, but during crises, companies and industries may misrepresent their financial health to maintain a positive impression, potentially through abnormal tone. READ MORE
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2. Evaluating Marketing Initiatives using Explainable Machine Learning : An Alternative to Attribution Models
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : Since its inception, Marketing has always needed more clearly defined incrementality, i.e., a measurement of advertisement effectiveness. Nowadays, Marketing is an evergrowing business; within it, Digital Marketing is taking the spotlight. READ MORE
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3. No Business Value without Change Management : Case Study: Implementation of a Digital Tool
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : This study explored the challenges faced by enterprises in adapting to the rapid digital transformation driven by Industry 4.0 technologies. Evaluating there turn on investment and measuring the business value of digital solutions can be difficult. READ MORE
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4. The barriers of circular public procurement for ICTs
University essay from Lunds universitet/Centrum för miljö- och klimatvetenskap (CEC)Abstract : The EU procured for roughly 202000 MEUR (14% of the EU GDP) during 2021 in the public sector. The majority of these contracts are traditional, linear business model purchases. READ MORE
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5. Organising Programmes within a Knowledge Ecosystem : A Case Study on Value Creation and Value Capture
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Addressing issues of high complexity, such as societal or environmental transformations, require collaboration among a multitude of actors. Therefore, inter-organisational collaborations has evolved for approaching such large-scale problems. During the last decade, the orgasational theory of ecosystems has emerged further. READ MORE