Essays about: "degree thesis topic in marketing"
Showing result 1 - 5 of 10 essays containing the words degree thesis topic in marketing.
-
1. A Guilt-free Guilty Pleasure - A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: A Guilt-free Guilty Pleasure: A Qualitative Study of Consumers’ Process of Coping with the Tension between Health and Hedonism Course: BUSN39 - Degree Project in Global Marketing Authors: Y Nhi Do & Georgia Kakaletri Keywords: Guilt-free Narratives, Healthism, Hedonic Food Consumption, Sensemaking, Cultural Branding, Identity Purpose: The purpose of this thesis is to explore the way consumers make sense of guilt-free narratives in the case of hedonic food consumption and how they cope with the tension between healthism-hedonism. Background: Most relevant studies in the field of food and health focus on psychological motives, and mainly follow a quantitative methodology, which lacks an in-depth analysis of the topic. READ MORE
-
2. LIGHT-BEAT: REACTIVE LIGHT FOR THE EMOTIONAL COMFORT OF NEWBORN BABIES
University essay from KTH/LjusdesignAbstract : This is a project-based thesis focusing on the investigation of topics related to human newborns and the factors found in their surrounding environment that need to be assessed so as to provide them with a feeling comfort. The objective is to boost their emotional development by the means of light in a close relation to sound so as to provide them with a type of intelligence allowing them to normally interact within a society during their adult life, reassuring social equality and eliminating potential social exclusion due to unexpected behaviours. READ MORE
-
3. Digital advertising on a regulated market : A multiple-case study in the Swedish alcohol industry
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : In regulated markets companies must comply with various rules, standards, and approval protocols to avoid expensive lack-of-compliance costs. Such regulations often limit the ability of companies to advertise and thereby reach out to consumers. READ MORE
-
4. Mundane Resistance to Feminism
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Title: Mundane Resistance to Feminism - Exploring men’s resistance to feminism through femvertising commercials Date of the Seminar: 2020-06-05 Course: BUSN39 Business Administration: Degree Project in Global Marketing - Master Level Authors: Frida Andersson & Sofie Tersmeden Supervisor: Peter Svensson Key words: Feminism, Femvertising, Mundane Resistance, Brand Activism, Male Perspective. Thesis purpose: The purpose of this thesis is to investigate how men express mundane resistance to feminism, when being exposed to femvertising. READ MORE
-
5. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. READ MORE
