Essays about: "destination brand identity"

Showing result 1 - 5 of 16 essays containing the words destination brand identity.

1. 1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Douglas Berglund; Katherine Driscoll; [2023-11-22]
   Keywords : place brand identity; place branding; sustainability; content analysis;

   Abstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE

3. 2. Recognizing cultural value infood : Case study of Pike-Perch in Hjälmaren & Mälaren,Sweden

   University essay from Uppsala universitet/Industriell teknik

   Author : Michaela Saax; [2021]
   Keywords : Cultural Value; Sustainable Destination Development; Pike-Perch; Food Tourism; Brand Identitity;

   Abstract :  Food culture emerges as a social culture and can be summarized through its historicaldevelopment process. The exploration of socio-cultural analysis of food with sociologicalapproaches has emerged in research due to the increased awareness of modern societies’motivations to discover other cultures through food. READ MORE

4. 3. Destination branding through local food products: The case of Südtirol / Alto Adige

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Edoardo Macelloni; Florian Felder; [2020]
   Keywords : Destination branding; food tourism; inverse country of origin; stakeholder collaboration; Südtirol Alto Adige; Business and Economics;

   Abstract : Title: Destination branding through local food products: The case of Südtirol / Alto Adige Date of the Seminar: 4th of June 2020 Course: BUSN39 Degree Project in Global Marketing Authors: Florian Felder & Edoardo Macelloni Supervisor: Tommy Shih Keywords: Destination branding, food tourism, inverse country of origin, stakeholder collaboration, Südtirol / Alto Adige Thesis purpose: The purpose of this thesis is to investigate the relationship between local food products and destinations. More specifically, this thesis aims to research how local food is used as a differentiating tool in destination branding. READ MORE

5. 4. Destination Branding : Focusing on Events Contribution on an Urban Level

   University essay from Södertörns högskola/Turismvetenskap

   Author : Henrietta Acheampong; [2020]
   Keywords : Branding; Destination; Stakeholders; Identity; Event; Cape Coast;

   Abstract : Today´s tourism sector is one of the fastest-growing sectors in the world and that has greatly influenced destinations. The recent development in the use of events to build, reinforce, and increase destination branding has received huge recognition. READ MORE

6. 5. Urban activation through food : Stockholm’s new food destination

   University essay from KTH/Urbana och regionala studier

   Author : Mayra Reis; [2019]
   Keywords : collective kitchens; urban activation; Urban planning; feminist urban planning; slakthusområdet;

   Abstract : Responding to the needs of a rapidly growing urban population, Stockholm is investing in multiple urban development projects, one of which being Slatkthusområdet, the so-called meatpacking district located in the southern area of the city. Atrium Ljungberg, the Swedish developer responsible for a big parcel of the land in the area, envisions making the slaughterhouse district into an attractive destination for business, society and people in search of cultural life. READ MORE