Essays about: "developer marketing"

Showing result 1 - 5 of 12 essays containing the words developer marketing.

1. 1. Too Fast too Navigable : a study to research the effects of navigability for a customers purchase time

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Unn Zachrison; Anna Petersson; Axel Jönsson; David Carlsson; Fredrik Lindberg; Joel Nilsson; Jonatan Johansson; Oscar Söderlund; [2022]
   Keywords : ;

   Abstract : Among today’s seemingly endless amount of online stores and markets, differentiation is crucial. However, attracting and satisfying online shoppers requires websites to not only present originality in offers and products, but to also be efficient and easy to use. READ MORE

3. 2. The Emergence of Nation Sub-Branding: A Case Study on the Discourses of 'The National Developer of Egypt'

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Amr Ammar; [2021]
   Keywords : Nation branding; sub-branding; social justice; hegemony; Laclau and Mouffe’s Theory of Discourse; Social Sciences;

   Abstract : This thesis explores the emerging strategy of nation sub-branding and critically argues for the domestic implications it has on national identities and the falsely promoted tradition of social justice. The study situates itself within the critical cultural stream of nation branding research, rejecting, however, prior scholarly presumption that a segmented nation brand could mean less marginalization. READ MORE

4. 3. Platform Thinking: Considerations for establishing third-party developer-centric ecosystems

   University essay from Lunds universitet/Institutionen för informatik

   Author : Sylvia Karanja; Björn Arvesen; [2018]
   Keywords : platform business models; boundary resources; third-party developers; platform governance; developer marketing; external innovators; lean communication; complementors; integrators; organizational identity; Social Sciences;

   Abstract : There has been a dramatic growth in organizations aiming to leverage the power of platform business models and capture the vast amounts of value stemming from external innovation. Thus, actors are required to open up their innovation processes to third-party developers, and make sure these external resources are incentivized to both enter and remain in the ecosystem. READ MORE

5. 4. Developing SharePoint add-ins

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Björn Jansson; Sebastian Maghsoudi; [2017]
   Keywords : sharepoint; add-ins;

   Abstract : Developing a Microsoft SharePoint-based site is, according to marketing, simple and efficient. Efficiency is increased by giving the developer the option to easily add functionality to the site. One way to add functionality is through so called add-ins. READ MORE

6. 5. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Dinara Minakhmetova; Anastasia Savchenko; [2015]
   Keywords : Strategy; Mobile marketing; Marketing Strategy; Digital marketing strategy; Mobile software development companies; China; Japan; South Korea; Emerging markets; marketing mix;

   Abstract : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. READ MORE