Essays about: "developing a brand strategy thesis"
Showing result 1 - 5 of 28 essays containing the words developing a brand strategy thesis.
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1. From /færj/ to /rang/ : Strategies for textiles and colours for sustainable product design
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : Colour is used as a form of communication which represent ideas, feelings, and emotions. The possibility to use colour as a symbol for interpretations is endless. Colour represents different things in different part of the world and hence understanding the colour psychology is important in product design. READ MORE
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2. Exploring frugal innovation and its enablement of sustainable product development
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : In developed countries, companies' product innovation has the problem of not incorporating sustainability in a sufficiently high degree. Companies in developed countries will however continue to innovate since it is required to stay competitive. READ MORE
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3. Co-creation of Brand Value In Startups
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. READ MORE
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4. Strategic Proposals for Sustainable Supply Chains in the Fast Fashion Industry : Exploring ways to incorporate concepts and methods to confront the damaging effects of the industry
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : Accounted as the second largest cause of pollution, the fashion industry is only behind the petroleum industry worldwide. In recent decades, the supply chains of retail companies have become international with the growth of a global economy. READ MORE
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5. Branding strategy through storytelling in marketing : The other side of the story
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background - What a company wants to communicate is today more correlated to their core values and within storytelling it is no exception. Storytelling is the art of using a story in focus in televised commercials and the products are used in the peripheral. READ MORE