Essays about: "developments in marketing"

Showing result 1 - 5 of 52 essays containing the words developments in marketing.

  1. 1. Living in an Immaterial World: An exploratory study on consumer value perceptions in metaverse settings

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Linn Henriksson; Ellen Svärdh; [2023]
    Keywords : metaverse; consumption-value theory; value perceptions; virtual consumption;

    Abstract : As sung by Madonna, "we are living in a material world" underscored by the consumption of physical goods. Beyond the glitz of materialism lies the grand problem of overconsumption, and correspondingly overproduction, of the world's finite resources. READ MORE

  3. 2. The Impact of AI on the Media Industry.

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Muhammad Hashim Khan; [2023]
    Keywords : Artificial intelligence; media industry; impact; ethical considerations;

    Abstract : The impact of artificial intelligence (AI) on the media industry is examined in this thesis study. A full understanding of the effects of AI integration in many dimensions of the media landscape is provided through a methodical review of the literature that highlights key themes and ideas. READ MORE

  4. 3. Market Opportunity Analysis Frameworks in the Context of the Technological Advancement of Firms

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Johann Maximilian Lippmann; Hoyt Patrick Lacy; [2022]
    Keywords : Market Opportunity Analysis; Market Potential; Market Screening; Technology; Business and Economics;

    Abstract : Market opportunity analysis (MOA) frameworks are tools used to assess a firm’s potential in a new market and are an important resource for firms considering expanding. Some of these tools are intended for initial high-level screening of markets, while others are more comprehensive analysis tools. READ MORE

  5. 4. Effects of mandatory sustainability reporting in Sweden : A study on how the amendment has affected the content of Swedish companies’ sustainability reports

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Gabriel Butros; Junior Chukro; [2022]
    Keywords : Sustainability; Corporate social responsibility; CSR; Sustainability reporting; Stakeholders; Mandatory reporting; Annual Reports Act.; Hållbarhet; Företags samhällsansvar; CSR; Hållbarhetsrapportering; Intressenter; Obligatorisk rapportering; Årsredovisningslagen.;

    Abstract : Stakeholders have for the past few years been interested in organizations' impact on sustainability, where economic, environmental, and social issues are prioritized. In 2017, the Annual Reports Act was amended. It now requires companies that meet the criteria to report their CSR activities and impact on sustainability-related issues annually. READ MORE

  6. 5. Institutional Investors and Sustainability - An Analysis of Institutional Investors’ Legal Due Diligence Obligations

    University essay from Lunds universitet/Institutionen för handelsrätt

    Author : Louise Bjerrek; [2022]
    Keywords : Sustainable Finance Disclosure Regulation; Human Rights Due Diligence; Institutional Investors; Greenwashing; Guiding Principles on Business and Human Rights; OECD Guidelines for Multinational Enterprises; National Contact Point.; Law and Political Science;

    Abstract : The European Union’s Sustainable Finance Agenda has launched several new actions in order to reorient capital flow of the financial market to sustainability objectives. One of these initiatives was to unify and harmonize the rules on marketing of sustainable aims of financial products. READ MORE