Essays about: "difference between international business and marketing"

Showing result 1 - 5 of 7 essays containing the words difference between international business and marketing.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. The impact of open business model, innovation types and firm’s capital structure on product’s time-to-market and firm performance

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Christoffer Nilsson; Belinda Hsu; [2022]
   Keywords : Business model framework; innovation; capital structure; time-to-market; firm performance; structural equation modeling; exploratory factor analysis;

   Abstract : For decades, globalization has introduced both opportunities and pressures for companies around the world by introducing freer trade, increasing foreign direct investment and the international use of intellectual property that boosted the diffusion of knowledge and technology. As a result, the international competition has become more intense for many firms. READ MORE

4. 3. Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Cajsa Granlund; Ramona Gruber; [2020]
   Keywords : Behavioral intention; attitude; subjective norm; service quality; hedonic value; utilitarian value; sport event marketing;

   Abstract : Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. READ MORE

5. 4. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

   University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

   Author : Dorota Celczynska; [2020]
   Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

   Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

6. 5. The Impact of Culture on Leadership in Healthcare Services : The case of Elekta-Greece

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Emmanouil Chatzidakis; Mustapha Issa El freiji; [2016]
   Keywords : National Culture; Leadership; Leadership Styles; Healthcare; Elekta; Greece; Filotimo;

   Abstract : Purpose: The purpose of this study is to comprehend and analyse the impact of national culture on leadership within the healthcare industry. Method: This is an exploratory research in which qualitative data have been used. Interviews have been held with employees at Elekta-Greece EPE, Athens in Greece. READ MORE