Essays about: "different strategy in advertising in different country"

Found 5 essays containing the words different strategy in advertising in different country.

  1. 1. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  3. 2. Standardization vs. Adaption within Advertising

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alexander Fredholm; Saba Slatiel; [2015]
    Keywords : Culture; International Advertising; MNC; Emergent Markets and Standardization vs. Adaption; Business and Economics;

    Abstract : Purpose: The purpose of the thesis is to fill the research gap as previous research on the topic of interest lacks a country specific research on how culture effects standardization vs. adaptation by MNCs in emergent markets, in context to a specific advertising strategy. READ MORE

  4. 3. Global marketing advertising with cultural differences : How can global companies better address cultural differences in marketing advertising in the Middle East?

    University essay from IHH, Företagsekonomi

    Author : Ismail Cimendag; Erkan Yalcin; [2012]
    Keywords : Globalisation; Global; International Marketing; Culture; cultural difference; Middle East; Global companies;

    Abstract : The authors realized the importance of being flexible in cultural values in the current environment of today’s economy. This environment is called ‘globalization’ that has become an interesting topic in the academic world. Beyond the different challenges, the most important challenge regarding to the thesis topic is the cultural challenge. READ MORE

  5. 4. Content strategy on social networks - Subway case

    University essay from Internationella Handelshögskolan

    Author : Dang Tuan Lai; Pierre Soutenet; Julia Mironova; [2011]
    Keywords : Content strategy; unified content strategy; social network; social media; netnography; Facebook; Twitter; Vkontakte; Subway; different countries; Subway France; Subway Russia; Subway Sweden; Subway Vietnam;

    Abstract : The social networks are becoming very popular among both general users and companies. More and more firms are using them as an efficient tool of advertising and promoting themselves. Today, there exist plenty of social networks. Among them, Facebook and Twitter are the most world-wide popular and well-known. READ MORE

  6. 5. Branding National Identity

    University essay from Lunds universitet/Sociologi

    Author : Anamaria Georgescu; Andrei Botescu; [2004]
    Keywords : Sociology; Sociologi; Social Sciences;

    Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE