Essays about: "diffusion of innovation on smartphones"

Found 3 essays containing the words diffusion of innovation on smartphones.

  1. 1. Key determinants for user intention to adopt smart home ecosystems

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Kristian Haglund; Pia Flydén; [2018]
    Keywords : IOT; Smart Home; Smarthome; User; Adoption; Intention to adopt; Key determinants; user intention; adoption; ecosystems;

    Abstract : IoT is a technology where different devices are equipped with internet connection which makes it possible to control them and exchange data over internet. IoT can be thought of as an umbrella term covering a broad and ever-growing range of services and technologies. One of the segments within IoT is the smart home ecosystem. READ MORE

  3. 2. Mobile Search : An empirical investigation of the next big thing

    University essay from Ekonomihögskolan, ELNU

    Author : Louise Bäcke; Ellinor Hansen; Linnea Johansson; [2012]
    Keywords : Marketing strategy; Mobile marketing; Mobile search; Search Engine Marketing SEM ; Search Engine Optimizing SEO ; Innovation diffusion theory IDT ;

    Abstract : The remarkable spread of the Internet has generated new opportunities for companies to promote themselves and communicate with their customers. The most used Internet service of finding information today is search engines (e.g. Google, Bing, Yahoo) were almost three million searches are preformed every minute worldwide. READ MORE

  4. 3. Factors Affecting Consumers' Resistance : A Study of Smartphones

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Kamran Khan; Kim Hyunwoo; [2009]
    Keywords : Consumers resistance; Innovation; Innovation resistance; Smartphones;

    Abstract :   Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell-phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. READ MORE