Essays about: "dissertation in customer satisfaction"

Showing result 1 - 5 of 11 essays containing the words dissertation in customer satisfaction.

1. 1. How to improve customer satisfaction with customer surveys and lean for retail

   University essay from Göteborgs universitet/Graduate School

   Author : Nahia Bilbao Gato; [2023-07-18]
   Keywords : lean for retail; customer satisfaction;

   Abstract : Introduction: This dissertation project is based on a collaboration between the author and Volvo Trucks Europe. To answer the research question of How to improve customer satisfaction with customer surveys and lean for retail? This study describes a qualitative study of improving customer satisfaction with lean for retail in the Volvo Trucks dealership network, specifically in the Northern European Market. READ MORE

3. 2. Customer Support Chat : A strategic tool for a company

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Malin Torstensson; Emmy Dannehall; [2017]
   Keywords : ;

   Abstract : The purpose of this dissertation is to investigate if a customer support live chat can be used as a strategic tool to increase customer satisfaction and build a stronger relationship. To gather our data, we have chosen to do qualitative interviews with Customer Support Managers at eight different e-commerce companies. READ MORE

4. 3. Achieving front-line employee’s satisfaction through Internal marketing in service organizations; A case of SEB bank.

   University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

   Author : David Malmberg; Kenan Bouzo; Mohammed Al-aqel; [2014]
   Keywords : Internal Marketing; Internal Marketing Mix; Human Resource; Service Organization; Internal Customers; Internal Service; Service marketing; Front-line employees;

   Abstract : Problem definition: In service organizations, front-line employees are considered to be the primary element when providing the organization’s services as they interact directly with customers and influence their perception of service quality. In other words, if the front-line employees are satisfied they will deliver the organization’s services in the best way which will directly lead to customer satisfaction. READ MORE

5. 4. Creating Values for Customers : A case study of small investment service firm in China

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Mingjia Peng; Cong Li; [2011]
   Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

   Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE

6. 5. Breaking Uncertainties for Product Offerings : "A Holistic Framework of Uncertainty Management for Planning, Designing and Developing PSS (Product/Service System) "

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Allan Ashok Kumar; Giang Chau Trinh; [2011]
   Keywords : PSS; Product; Service; Risk; Uncertainty; Opportunity; Framework;

   Abstract : In the last decade, PSS (Product/ Service System) emerged as a new effective business model in helping manufacturers increase significantly productivity and customer’s satisfaction, whist minimizing environmental impact. PSS contributes drastically to the development of an innovative transaction trend, in which rather than just providing physical products separately, industrial Companies are more focusing on integrated service offers and customer’s need fulfillment. READ MORE