Essays about: "dmos"
Showing result 1 - 5 of 25 essays containing the word dmos.
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1. Creating the world's most sustainable and attractive travel destination. A content analysis of sustainable place brand identities in Southern Sweden
University essay from Institutionen för tillämpad informationsteknologiAbstract : This study examines how the place brand identities of seven Destination Management Organisations (DMOs) in southern Sweden guide their sustainable tourism communication. With the importance of sustainability becoming clear, interest in sustainable place branding is growing rapidly in scholarly and professional contexts. READ MORE
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2. If You Seek Sense of Place : Comparing How Local Narratives are Reflected in a Storytelling Strategy
University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turismAbstract : Strategic storytelling has become a popular instrument for destination marketing. Often, however, these stories neglect perspectives of the host community which is why recent academic literature demands for a more participatory and holistic approach that integrates and acknowledges the host community’s sense of place. READ MORE
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3. Sharing Knowledge is Sharing Power : A case study on inter-organizational knowledge transfer within a destination
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : The key to an organization's long-term success is a sustainable competitive advantage. In a global market characterized by fierce competition, organizations differentiate themselves no longer through their competitive position or technological or human resources but through knowledge. READ MORE
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4. Are IKEA customers potential visitors of Sweden? : Case study of Belgian IKEA customers
University essay from Högskolan Dalarna/Institutionen för kultur och samhälleAbstract : IKEA is a brand that is known around the world and because it features many markers in their products, operations, and marketing that showcase its country of origin, Sweden has gained worldwide recognition simultaneously. The tourism industry could benefit from this positive image that Sweden has gained through IKEA’s popularity, by marketing themselves among the brand’s consumers using that positive image. READ MORE
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5. Collaboration as a key for responsibility in the nature tourism network : Research in the national parks and protected areas on the coast of Finland
University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknikAbstract : There is no sustainability without responsibility. This research considers the connection between collaboration and responsibility. Responsible tourism has been discussed together with sustainable tourism, but who is responsible for increasing sustainability have not been researched widely. The research focus is on the nature tourism network. READ MORE
