Essays about: "dominant logic"
Showing result 1 - 5 of 120 essays containing the words dominant logic.
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1. Leveraging Gamification for Increased Motivation in Mobile Applications : A Quantitative Study Using Self-Determination Theory & Service-Dominant Logic
University essay from Högskolan i Gävle/FöretagsekonomiAbstract : Due to the increasing digitization of society, Gamification of services has become increasingly proliferated. Identifying and knowing how to manipulate the factors for successful implementation of gamification strategies is paramount. READ MORE
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2. Voices from Rwanda
University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansieringAbstract : This thesis seeks to explore how the institutional environment in which an organization operates affects the work with Corporate Social Responsibility (CSR) in developing countries. The study has been conducted as a case study in Rwanda, collecting data using a qualitative study with in-depth interviews with three core groups: local entrepreneurs, foreign investors, and government organizations. READ MORE
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3. Exploring servitization practices in the European Automotive industry: Cross-country case study between France and Sweden - A multiple case study
University essay from Göteborgs universitet/Graduate SchoolAbstract : This thesis contributes to the existing literature on servitization through a qualitative cross-country case study investigating the phenomenon in the automotive industry, focusing on the experiences of firms in France and Sweden. The current conceptualisation of servitization is limited in its ability to fully capture the complexity of the phenomena observed. READ MORE
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4. Structural Hybridization and Dual Roles: A Case Study of Coexisting Logics in a Government Agency
University essay from Göteborgs universitet/Graduate SchoolAbstract : The area of coexisting institutional logics has been extensively discussed at the field and organizational level. However, there is currently a lack of research on the role of individual actors in creating and sustaining organizational hybrids, e.g. organizations operating under contradicting logics. READ MORE
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5. Breaking the Status Quo? - An Analysis of Sustainability Managers' Change Efforts
University essay from Göteborgs universitet/Graduate SchoolAbstract : Societal expectations towards corporations to include social, environmental and ethical considerations have grown in importance, and corporations largely depend on so-called sustainability managers to help them meet these expectations. This thesis provides one of the first studies into how sustainability managers work and asks: how do sustainability managers work to change their organisation for a more sustainable future? Through interviews with 18 senior sustainability managers and an analysis of the empirical findings through institutional entrepreneurship and institutional logics theory, this study identifies sustainability managers as individual actors who adopt strategic approaches and work practices similar to institutional entrepreneurs and shows their efforts to institutionalise sustainability by hybridising it with the perceived dominant market logic and by establishing legitimacy. READ MORE
