Essays about: "dynamic advertisements"

Showing result 1 - 5 of 7 essays containing the words dynamic advertisements.

  1. 1. Brand Management and Artificial Intelligence - A World of Man Plus Machine - A qualitative study exploring how Artificial Intelligence can contribute to Brand Management in the B2C sector

    University essay from Göteborgs universitet/Graduate School

    Author : Carolina Agersborg; Isabella Månsson; Emelie Roth; [2020-06-23]
    Keywords : Brand Management; B2C Brands; Artificial Intelligence; AI Applications;

    Abstract : The fast transforming world of technology has made the environment for Brand Management increasingly complex. To survive, brands need to raise the stakes, develop sharper strategies, provide holistic experiences, and gain a better understanding of their customers. READ MORE

  3. 2. Casino Royale : Brand Avoidance and Advertising Among Generation Y in Sweden

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Julia Henriksen; Malin Hornebrant; [2019]
    Keywords : ;

    Abstract : Background:  Online casinos are rising in popularity, and the number of people in Sweden who gambled online in 2018 is an all-time high. At the same time, the amount of money that online casinos spend on advertisements is also at an all-time high. READ MORE

  4. 3. Attracting pedestrians’ attention using interaction technology

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : Michael Mellquist; [2016]
    Keywords : ;

    Abstract : The technology and marketing channels to display and broadcast advertisements are ever changing; this has led to the change of many forms of advertisements. Public advertisements have not changed as drastically as many others and can therefore be seen as out-dated. READ MORE

  5. 4. Efficient IPv6 Neighbor Discovery in Wireless Environment

    University essay from Lunds universitet/Institutionen för elektro- och informationsteknik

    Author : Dragos Neagoe; Antonios Pateas; [2016]
    Keywords : IPv6; Neighbor Discovery; 6LoWPAN; RFC 4861; Technology and Engineering;

    Abstract : As the address space of IPv4 is being depleted with the development of IoT (Internet Of Things), there is an increasing need for permanent transition to the IPv6 protocol as soon as possible. Nowadays, many 3GPP (3rd Generation Partnership Project) Networks have implemented or will implement IPv6 in the near future for Internet access. READ MORE

  6. 5. Use of English in advertising and journalistic discourse of the Expanding circle: data from Bulgarian magazines

    University essay from Engelska institutionen

    Author : Maya Bogdanova; [2010]
    Keywords : advertising discourse; journalistic discourse; Bulgaria; English; symbolic value;

    Abstract : The combination of the socio-political changes following 1989 and the current status ofEnglish as the language of international communication promoted dynamic transformations ofthe attitude and usages of English in Bulgaria. The purpose of this study is to investigate theforms, functions and symbolic value of English in the Bulgarian advertising and journalisticdiscourse. READ MORE