Essays about: "e grocery ICA MAXi"

Found 2 essays containing the words e grocery ICA MAXi.

  1. 1. E-Grocery in Digital Age : ICA MAXI in Gävle

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Peiying Kuang; Mahmood Ali; [2014]
    Keywords : Home delivery; Store based picking; Product and Service quality; Time saving and Convenience; Web page layout; Trust; Store image.;

    Abstract : Aim: The purpose of this study is to identify factors that can attract customers to buy online and help the grocers to improve their online grocery services to retain and obtain customers. Design/Methodology/Approach: A qualitative method was used, based on triangulation methodology including observation and interviews of manager and employees. READ MORE

  3. 2. Assessing the degree of customer satisfaction in grocery stores - a study on ICA

    University essay from Avdelningen för ekonomi

    Author : Zeliang Sun; Peng Shao; [2012]
    Keywords : Customer satisfaction; Grocery stores; Attributes; Sub-attributes; Gävle;

    Abstract : Aim:   It  has  been  demonstrated  that  customer  satisfaction  is  critically  important  to  the performance of grocery stores (Bamford and Xystouri, 2005). In Gävle, there is heavy competition among the three big brands - ICA, Willy:s and Coop. READ MORE