Essays about: "e- Marketing framework"

Showing result 1 - 5 of 97 essays containing the words e- Marketing framework.

  1. 1. Engaged Employees in Energy Conservation : exploring how to get there

    University essay from Högskolan i Gävle/Avdelningen för byggnadsteknik, energisystem och miljövetenskap

    Author : Linnea Bedoire; Maria Nordling; [2023]
    Keywords : community-based social marketing; pharmaceutical industry; employee engagement; energy conservation; intervention; workplace; norms; pro-environmental behaviors;

    Abstract : Energy consumption is one of the major contributors to greenhouse gas emissions and to climate change. Renewable energy sources are one way of mitigating the problem, but behavioral change and reductions in consumption are also required. READ MORE

  3. 2. FIRMS AND BUSINESS GRADUATES: EXPLORING CAREER DEVELOPMENT, TALENT ACQUISITION, AND PERCEPTIONS ON EMPLOYABILITY SOFT SKILLS

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Nuru Aidan Silikale; Melia Zinou; Jiranan Khamphai; [2023]
    Keywords : Firms; Business Graduates; Soft skills; Career Development; Talent Acquisition;

    Abstract : Purpose:                            To explore how firms attract and develop newly graduated business students and review the different marketing strategies that firms use to promote different career paths to newly graduated business students. Additionally, the paper aims to examine the soft skills that hiring firms consider important and explore the perceptions of recent business graduates regarding soft skills and employability. READ MORE

  4. 3. The Use Of Colors In Social Media Advertisements : An exploratory study about consumers’ mental response

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Rebecca Nilsson; Lina Krondahl; [2023]
    Keywords : Color; Marketing communication; Mental response; Cognition; Emotion; Perception; Red; Blue; Yellow; Instagram; Social media advertisement;

    Abstract : The purpose of this study is to explore how the use of primary colors in social media advertisements influences consumers’ mental response, which was done by analyzing how consumers responded to the primary colors through cognition, emotion and perception in social media advertising posts. The theoretical framework was built on the concepts of primary colors (e. READ MORE

  5. 4. Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

    University essay from Lunds universitet/Produktionsekonomi

    Author : Oscar Nilsson; Anton Gunnarsson; [2023]
    Keywords : Green Building Certifications; Circular Economy; Circular Logistics; Circular Marketing; Construction Product Regulation; Management; Reuse; Reverse Logistics; Technology and Engineering;

    Abstract : Context: Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. READ MORE

  6. 5. The influence of institutional factors on the effectiveness of global product launch

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Diego Daniel Vargas Carmona; Mohamed Kamil Morsi Mahmod; [2023]
    Keywords : global product launch; institutional factors; panel regression analysis;

    Abstract : In today’s fast-changing markets, many international firms invest a significant amount of money in terms of marketing and technology to launch their products globally. To reduce such costs, a better understanding of the factors that affect the performance of global products launch is needed. READ MORE