Essays about: "e-WOM"

Showing result 1 - 5 of 13 essays containing the word e-WOM.

  1. 1. Can I count on online reviews? : A qualitative study on customers’ trust of electronic word-of-mouth through online reviews on fast-fashion websites among millennials in France.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nofriyani Eka Deboris S; Meggane Pech; [2023]
    Keywords : Online reviews; electronic word-of-mouth eWOM ; trust; information asymmetry; fast fashion; and millennials.;

    Abstract : This thesis is situated in the research field of electronic commerce, specifically the aspect of fast fashion brands. This has drawn consumer interest because they find struggles when shopping for clothes online due to their inability to try the product before purchasing from sellers, which tends to result in information asymmetry. READ MORE

  3. 2. The Impact of e-WOM on Consumer Buying Behavior : Case study in the Food Retail Industry (Sweden): ICA Gruppen

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Mahmuda Akter Mousumi; Hassan Sarib Qureshi; [2023]
    Keywords : ;

    Abstract : .... READ MORE

  4. 3. What Makes You E-Loyal? : A descriptive study on how customers form e-loyalty online.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Marvin Elabi; [2022]
    Keywords : E-loyalty; E-trust; E-satisfaction; E-wom.;

    Abstract : Customers are increasingly shopping online, which has led to the emergence of e-loyalty. Despite the fact that the definition of e-loyalty is widely accepted, there are a variety of customer-focused approaches to establishing it. Past studies on this subject have provided various arguments. READ MORE

  5. 4. Where should I buy my sofa? : A qualitative study on Swedish digital natives in the omni-channel furniture retailing environment

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Arold Visser; Magdalena Molin; [2022]
    Keywords : Digital natives; Omni-channel; Physical store; Customer Purchasing behavior; Consumer Culture theory; Channel selection; E-commerce; E-WoM; Furniture retailing; Customer journey;

    Abstract : Abstract  Background: E-commerce and omni-channel retailing strategies have emerged with digitalization. Digital channels have affected many parts of the daily life for consumers and as a result the consumer’s decision-making processes have become more complex. READ MORE

  6. 5. LOYALTY IN THE RETAIL FASHION INDUSTRY : The moderated effect of influencer marketing upon E-WoM and Brand loyalty

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Beata Malmgren; [2022]
    Keywords : ;

    Abstract : .... READ MORE