Essays about: "e-business in a firms"

Showing result 1 - 5 of 6 essays containing the words e-business in a firms.

1. 1. Sharing is Caring: A Qualitative Study of Idea-sharing in Large Organizations

   University essay from Göteborgs universitet/Graduate School

   Author : Sofia Austlid; Julia Elfström; [2021-07-07]
   Keywords : Knowledge sharing; idea sharing; large organizations; motivation; barriers; enablers; employee; innovation;

   Abstract : Background and Purpose: It is widely known that knowledge is a critical component of firms' ability to innovate. Although large organizations usually have a large pool of human capital, and thus knowledge, they face challenges to motivate employees to share their valuable knowledge across silos (i.e., business units). READ MORE

3. 2. The role of networks in a Swedish medium-sized pharmaceutical firm’s internationalization process

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Greta Lyckenblad; Lina Nygren; [2020-02-13]
   Keywords : Internationalization; networks; utilizing networks; pharmaceutical firm; medium-sized company; SME;

   Abstract : Today pharmaceuticals are the fifth largest export product in Sweden, whereas SMEs are the motor of innovation within the pharmaceutical industry. Pharmaceutical firms face several challenges, as high product development costs, high entry barriers due to institutional legal frameworks and slow return of investments, during their internationalization. READ MORE

4. 3. Entering the Chinese Market: Implications for foreign micro E-businesses

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Radu Ioniță; Qiaoqun Pan; [2018]
   Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

   Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE

5. 4. Communication of additional products in a B2B market : A Qualitative Case Study of Electrolux LaundrySystems in the Swedish market

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Kevin Salehi; Erick Vitella Espinoza; Toms Kreslins; [2014]
   Keywords : Cross-selling; Marketing Communication; Communication; Customer Relation Management; Branding; New Product Development; E-business and Trust;

   Abstract : Background: Today’s market is constantly going through changes. Customers havenew tendencies and preferences towards the products they buy. It is a customer centeredbusiness culture and companies must follow it if they want to stay in the market. READ MORE

6. 5. The Internet and Marketing : A case study of SmartGuy AB. and PostNord AB

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Ashenafi Tesema Degefie; Adukwei Allotey Naa; [2013]
   Keywords : Internet Marketing; E-marketing; Business Strategy; Marketing Mix; Porter’s Five Forces Model; Competitive Forces; E-commerce; SmartGuy AB.; PostNord AB.; Posten.;

   Abstract : ABSTRACT Title: The Internet and Marketing: A case study of SmartGuy AB. and PostNord AB. Level: D-Level Final Master Thesis in Business Administration Authors: Naa A. Allotey and Ashenafi T. READ MORE