Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 18 essays containing the words e-commerce and consumer behavior.

  1. 1. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

  2. 2. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Miranda Schüler; Michelle Fee Maier; [2018]
    Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE

  3. 3. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  4. 4. Return Policy Signaling: An Explorative Study of Swedish E-tailers’

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Rahim Saleh; [2017]
    Keywords : Return policies; Signaling theory; Information asymmetry; E-commerce.; Social Sciences;

    Abstract : Purpose: Return policies are an important component for consumers when making a decision to transact with an E-tailer, as such it is equally important for E-tailers’ that the returns policy aids in this decision by reducing information asymmetry. While lenient return policies have the ability to influence the customer positively, they are also subject to opportunistic behavior from consumers, as such E-tailer’s face considerable uncertainty about how to set returns policies. READ MORE

  5. 5. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE