Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 15 essays containing the words e-commerce and consumer behavior.

  1. 1. Return Policy Signaling: An Explorative Study of Swedish E-tailers’

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Rahim Saleh; [2017]
    Keywords : Return policies; Signaling theory; Information asymmetry; E-commerce.; Social Sciences;

    Abstract : Purpose: Return policies are an important component for consumers when making a decision to transact with an E-tailer, as such it is equally important for E-tailers’ that the returns policy aids in this decision by reducing information asymmetry. While lenient return policies have the ability to influence the customer positively, they are also subject to opportunistic behavior from consumers, as such E-tailer’s face considerable uncertainty about how to set returns policies. READ MORE

  2. 2. Faster faster, cheaper cheaper : A study about how fast fashion brands have affected luxury brands

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Philip Lundén; [2017]
    Keywords : fast fashion; luxury fashion; strategy; fashion; e-commerce; consumption; and consumer behavior;

    Abstract : Today it seems like fast fashion brands are affecting luxury brands. Have the fast fashion brands been ignored too long and have luxury brands failed at protecting their brand values?  Luxury fashion brands make collaborations with fast fashion designers, something that would have been unthinkable a long time ago. READ MORE

  3. 3. Expiration Date, Unknown: Reasons to Abandon E-grocery Shopping: A qualitative study

    University essay from Göteborgs universitet/Graduate School

    Author : Kristofer Börjesson; Peter Szigeti; [2016-09-21]
    Keywords : groceries; groceries online; e-grocery; e-commerce; e-satisfaction; customer satisfaction; e-loyalty; customer loyalty; repeat purchase; attitudes; stress; quality; time; price; variety; recovery; influencers; abandon;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. The pre-purchase journey of online shopping : A study of Swedish consumers’ online shopping pre-purchase phase

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Helena Jozanovic; [2016]
    Keywords : Online shopping; e-commerce; shopping journey; consumer behavior; Sweden;

    Abstract : With changing environments and the development of technology, the online marketplace is a relevant field in need of continuous study. As consumer act and behave differently due to cultural aspects as well as individual characteristics and external influences, there is a need for research in order to understand their behavior in this changing marketplace. READ MORE

  5. 5. Customer data in the European fashion industry : Investigation of students’ willingnessto share customer data in the fashion e-commerce

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi; Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Lisa Marie Höler; Christin Meyer zu Hörste; [2016]
    Keywords : Customer data; European fashion industry; students; data sharing; willingness; fashion e-commerce; EU; trust; benefits; law regulations;

    Abstract : The present thesis aims to investigate students’ willingness to share customer data in the fashion e-commerce. Special attention is given to the way trust, benefits and law regulations are discussed in this context. An inductive approach was applied utilizing focus group discussions. READ MORE