Essays about: "e-commerce and consumer behavior"

Showing result 1 - 5 of 19 essays containing the words e-commerce and consumer behavior.

  1. 1. Creating a customer-oriented distribution offer in the business-to-business market

    University essay from Lunds universitet/Produktionsekonomi

    Author : Caroline Granfors Wellemets; Mikaela Sturén; [2018]
    Keywords : Business-to-business; Customer-oriented; Delivery chain; Delivery service; Delivery service elements; Distribution channel; Mature industry; Technology and Engineering;

    Abstract : Problem description: Mature industrial enterprises stand before the challenge of developing strategies and competitive advantage through their logistics services. The business development within logistics and distribution services is fast and rapidly changing as the customer experience is becoming increasingly important and the additional services are becoming an integrated part of the product offering. READ MORE

  2. 2. Designed by me - Motivations and barriers affecting consumers' willingness to co-create products in the physical store

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Miranda Schüler; Michelle Fee Maier; [2018]
    Keywords : Co-creation; In-store co-creation; New product development; Retailing; Consumer motivation;

    Abstract : Purpose: The rise of e-commerce has caused a dramatic shift in consumer behavior. Therefore, strategies in bricks-and-mortar retailing need to be adapted to ensure the continued relevance of physical stores. The purpose of this thesis work is to discover opportunities for shopper-centric and experience-focused brick and mortar retail in the future. READ MORE

  3. 3. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande; KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  4. 4. Usability in M-commerce : Critical factors to consider when adapting m-commerce

    University essay from Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT; Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

    Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
    Keywords : E-commerce; M-commerce; M-commerce in Sweden; Usability; Mobile devices; Critical usability factors in m-commerce;

    Abstract : The electronic commerce is a phenomenon that has developed rapidly during recent years and has come to take larger part in the everyday life. The act of buying and selling products online is referred to as electronic commerce and today, this phenomenon is starting to take more space within the mobile devices which is called mobile commerce. READ MORE

  5. 5. Return Policy Signaling: An Explorative Study of Swedish E-tailers’

    University essay from Lunds universitet/Institutionen för service management och tjänstevetenskap

    Author : Rahim Saleh; [2017]
    Keywords : Return policies; Signaling theory; Information asymmetry; E-commerce.; Social Sciences;

    Abstract : Purpose: Return policies are an important component for consumers when making a decision to transact with an E-tailer, as such it is equally important for E-tailers’ that the returns policy aids in this decision by reducing information asymmetry. While lenient return policies have the ability to influence the customer positively, they are also subject to opportunistic behavior from consumers, as such E-tailer’s face considerable uncertainty about how to set returns policies. READ MORE