Essays about: "e-commerce and consumer behavior"
Showing result 11 - 15 of 60 essays containing the words e-commerce and consumer behavior.
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11. Return for Free or Charge a Fee? - An experimental study of how a free return policy influences Swedish consumers' product quality perception and return intention in e-commerce
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : As the e-commerce market is rapidly growing and the number of retailers offering a free return policy is on the rise, the issue of increased customer returns and their effects on consumer cognition and behavior needs to be addressed. Therefore, the purpose of this study is to gain insights on how a free return policy affects the product quality perception of Swedish consumers in an e-commerce setting, both in the pre-purchase and the post-purchase stage. READ MORE
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12. There is a Want to Shop Sustainably, but a Need to Order Conveniently. : An analysis of generations X and Z, and their outlook on environmental factors and returns within e-commerce.
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: During the Covid-19 pandemic, there was a boom in the growing market of e-commerce in Sweden,driving change in consumer behavior online. Competition between companies led to more lenient return policies, which also brings an increased probability of return. READ MORE
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13. Influence of COVID-19 on E-commerce sales : The omnichannel strategies case of the retail businesses in Sweden
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Purpose - This thesis aims to describe the strategies employed by omnichannel experts in Swedish retail shops during the Covid19 pandemic. Furthermore, the integration of the physical and online channels is studied to describe the methods used to increase sales, especially in the online channels. READ MORE
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14. Covid-19 and its effect on consumer preference in the last-mile delivery : A study on Swedish consumers and the last-mile delivery industry in Sweden
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: E-commerce has experienced tremendous growth in the past few years. At the same time, the Covid-19 pandemic has swept across the world. READ MORE
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15. The effect of e-service quality on customer's e-satisfaction in online apparel stores : Within the Swedish context
University essay from Jönköping UniversityAbstract : In recent years, e-commerce has become an essential part of the global retail framework. The retail industry has undergone an essential conversion due to the rise of the Internet and the ongoing development of digitalization. READ MORE