Essays about: "economics and web"

Showing result 1 - 5 of 84 essays containing the words economics and web.

1. 1. The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Camille Buob; Sebastian Franzén; [2023]
   Keywords : Business and Economics;

   Abstract : Title: The Great Brand Debate: An Analysis of Consumer Perceptions for Private Labels and National Brands Across Product Categories Date of the Seminar: 2nd June 2023 Course: BUSN39 – Degree in Global Marketing – Master Lever Authors: Camille Buob and Sebastian Franzén Supervisor: Burak Tunca Keywords: Product Category, Brand Type, Private Labels, National Brands, Consumer Perceptions Thesis Purpose: The aims of the thesis were (1) to investigate the effect of product categories on the perceptions of relative price, quality, risk, and value and (2) to test a moderation effect of brand types (Private Label or National Brand) on the relationships between the product category and the different perceptions. Methodology: A study was conducted with four different products that were representative of two different product categories - food and household, and within each product category different types of brands were selected - private label and national brand. READ MORE

3. 2. The Bouquet of Wine Consumption Drivers

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Pauline Bernadette Brussat; Olle Grönvall; [2023]
   Keywords : Wine research; consumer behaviour research; consumer motivation; personal involvement; wine consumption; generational research; Swedish wine market; Gen Z and Millennials; Business and Economics;

   Abstract : Thesis purpose: The core aim of this research is to confirm the application of the research model established by Taylor et al. (2018), focusing on intrinsic motivation, extrinsic motivation, and personal involvement, predicting wine consumption in Sweden. READ MORE

4. 3. Local food networks - value creation and the role of the producer

   University essay from SLU/Dept. of Forest Economics

   Author : Joakim Mattsson; [2023]
   Keywords : Actor-network theory; alternative food network; REKO; Schwartz value theory; service-dominant logic;

   Abstract : The rise of interest in local food has given rise to many new forms of food supply chains, socalled Alternative food networks. One such network is the Facebook-based REKO, where consumers can purchase food products directly from the producers without intermediaries. This has also given rise to new forms of values regarding food. READ MORE

5. 4. Mining the Skies: An Exploration of Airline Reviews using LDA

   University essay from Lunds universitet/Nationalekonomiska institutionen; Lunds universitet/Statistiska institutionen

   Author : Joel Ljungström; [2023]
   Keywords : LDA; Logistic Regression; Classification Tree; Airline Reviews; Web Crawler; Business and Economics;

   Abstract : Airlines face a highly competitive industry requiring large capital investment at thin profit margins. In addition, the carriers are re-emerging from the COVID-19 pandemic; a time period which brought the industry to a standstill and revenue streams to an unforeseen low. READ MORE

6. 5. What it Means to Decentralize the Web - A Study of the Implications and Feasibility of a Decentralized Web

   University essay from Lunds universitet/Institutionen för informatik

   Author : Jakob Borglund; Torsten Strömberg; [2023]
   Keywords : Decentralized Web; Re-decentralization; Web3; Blockchain; Peer-to-Peer; Business and Economics;

   Abstract : Although based on decentralized principles, the World Wide Web has become highly centralized with a few multinational tech corporations hosting and providing all of the services most people use the internet for. This has led to the unproportionate power some companies hold over the world’s people and has wide consequences, not least is reduced integrity. READ MORE