Essays about: "economics for managers"

Showing result 1 - 5 of 355 essays containing the words economics for managers.

1. 1. Arbetsmarknadens förväntningar på den nyexaminerade landskapsingenjören : vilka kunskaper är viktiga att få med sig från utbildningen?

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Charlotte Erlandsson; [2024]
   Keywords : Landskapsingenjörsprogrammet; arbetsmarknad; landskapsingenjör; utbildning; arbetsgivare; utemiljö; yrkesroller; projektledare; arbetsledare;

   Abstract : Det här arbetet är en intervju- och litteraturstudie som ger svar på vilka kunskapsförväntningar som ställs från arbetsgivarnas sida och hur landskapsingenjörsprogrammet möter dessa förväntningar. Vilken yrkesroll har en nyexaminerad landskapsingenjör möjlighet att få vid etablering i arbetslivet, För att ta reda på vilka förväntningarna är, studeras landskapsingenjörens arbetsmarknad, kvalitativa intervjuer genomförs och jobbannonser studeras genom att identifiera arbetsuppgifter, önskad kompetens och meriter. READ MORE

3. 2. The Interplay of Religious Consumption and Immigrant Rituals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Amira Toufic El Lezkani; Ertugrul Melekoglu; [2023]
   Keywords : Religious Consumption; Consumer Acculturation; Religion; Immigration; Islam; Muslims; Immigrants; Rituals; Ramadan; Sweden.; Business and Economics;

   Abstract : In our research paper, we shed light on the various impacts of acculturation and changes in religious consumption in the lives of muslims, who have migrated from the east and are experiencing life in the west. We took into consideration the holy month Ramadan as a religious reference to our study where we examine muslims religious performance during this time. READ MORE

4. 3. Brand Positioning Unveiled: An Insider's Perspective from Industry Professionals

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felix Ellqvist; Niklas Kjellander; [2023]
   Keywords : Brand Positioning; Brand Management; Market Orientation; Brand Orientation; Schools of Positioning; Business and Economics;

   Abstract : Research Purpose & Aim: The purpose of this thesis is to shed light on how individual marketing- & brand-managers conceptualise and approach brand positioning. This study aims to vertically deepen the current knowledge of brand positioning in practice as well as horizontally broaden the literature by taking a unique managerial perceptual perspective. READ MORE

5. 4. The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by the Management of a Retail Organization Through Rebranding

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julie Melchior Eide; Henriette Grønlund Christensen; [2023]
   Keywords : Sustainability; corporate branding; corporate rebranding; internal corporate rebranding; strategy as practise; sustainable corporate brands; Business and Economics;

   Abstract : Title: The Implementation of a Sustainable Corporate Brand: How to Implement a Sustainable Corporate Brand by Management of a Retail Organization Through Rebranding Date of the Seminar: 2nd of June 2023 Course: BUSN39 Degree Project in Global Marketing Authors: Henriette Grønlund Christensen and Julie Melchior Eide Supervisor: Veronika Tarnovskaya Keywords: Sustainability, corporate branding, corporate rebranding, internal corporate rebranding, strategy as practise, sustainable corporate brands Purpose: The purpose of this thesis is to understand how a sustainable corporate brand is implemented by management of a retail organization through rebranding. Therefore, the thesis relates corporate rebranding to sustainability with the aim to understand the process from going from a corporate brand to a sustainable corporate brand. READ MORE

6. 5. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE