Essays about: "economics mobile"

Showing result 1 - 5 of 79 essays containing the words economics mobile.

  1. 1. Technology Acceptance in the Age of Mobile Applications

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matilda Svensson; Siri Nygren; Emily Sundqvist; [2023]
    Keywords : Digitalisation; Mobile Apps; Technology Acceptance Model TAM ; Retail App Adoption; IKEA.; Business and Economics;

    Abstract : This paper aims to investigate the factors that affect the technology acceptance of retail apps and elaborates on the Technology Acceptance Model (TAM) through an in-depth, single case study on IKEA. The case study provides the research with the crucial aspect of the customer's perception of the app and extends the framework through the practical adoption of apps. READ MORE

  3. 2. Intergenerational Educational Mobility among Immigrants and Natives in Germany

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Anastasia Demidova; [2023]
    Keywords : Intergenerational Mobility; Migration; Education; Human Capital; Germany; Business and Economics; Social Sciences;

    Abstract : This study examines the intergenerational educational mobility among immigrants and natives in Germany. Three regression models are estimated to investigate potential differences in the transmission of human capital from parents to their children between immigrants and natives. READ MORE

  4. 3. THE IMPACT OF DIGITAL TECHNOLOGY ON HOUSEHOLD ECONOMIC STATUS IN DEVELOPING COUNTRIES. A CASE STUDY OF NIGERIA.

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Precious Chidinma Nwachukwu; [2023]
    Keywords : Digital Technology; Mobile Phone Ownership; Internet Usage; Household Wealth; Business and Economics;

    Abstract : Over the past few decades, mobile and wireless technologies have been evolving rapidly which has influenced household income, wealth, and consumption levels, especially in developing countries. Specifically, this paper estimates the impact of digital technology on household economic status in Nigeria, the largest economy and mobile market in Africa. READ MORE

  5. 4. From Streaming to Evoking That Extra Feeling

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Rebecka Kullenberg; Andrés Emilio Garcia Raffo; [2023]
    Keywords : Brand Attachment; Brand Experience; Brand Extensions; Consumer Attitude; Streaming Services; Business and Economics;

    Abstract : This study aims to investigate how brand extensions within streaming services affect consumers’ attitudes and emotional attachment to the parent brand. Beyond fit and quality, we provide an explanation of the connection between brand extensions, emotional attachment, and consumer attitude. READ MORE

  6. 5. The Nature of Digital Extension Services in the Developing World

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Elliot Mackenzie; [2022]
    Keywords : Business and Economics;

    Abstract : The rapid diffusion of mobile phones and the internet in Kenya is hoped to be an effective solution to meeting the crucial information needs of smallholder farmers to improve their economic and environmental resilience. This thesis conducts a case study based on interviews with actors who provide digital agricultural extension services to farmers in Kenya to assess the Agricultural Innovation System (AIS), and its features and current trajectory. READ MORE