Essays about: "effect of internet on business"

Showing result 1 - 5 of 48 essays containing the words effect of internet on business.

  1. 1. Attractiveness of Digital B2B Marketplaces for Cross-Border Internationalization : A Conjoint Analysis to Investigate User Preferences

    University essay from

    Author : Claas Uebler; Sophia Reinmund; [2023]
    Keywords : digital platform; digital marketplace; cross-border; internationalization; user preferences; B2B;

    Abstract : Background: Digital platforms include various business models and represent a large and growing part of the economy empowered by digitalization. The added value of platforms depends crucially on their user interactions, which is why adopting new users is crucial. READ MORE

  3. 2. Drivers of Engagement in Standardization and Relationship to Company Performance

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Alberto Gonzalez Escudero; Anton Khaplanov; [2022]
    Keywords : Standardization; company performance; voluntary consensus standards; participation in standardization; standardization participation intensity;

    Abstract : Background:Engagement in technical standardization – both through following standards, as well as through participation in the creation of new standards – is an important part of the business strategy of a technology company. Companies face decisions on whether to participate, and if so, how, where and to what extent. READ MORE

  4. 3. The Effects of Celebrity Endorsement Scandals on Purchase Intent : A quantitative study on Swedish Generation Z

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Emelie Meurling; Nelly Nordgren; [2022]
    Keywords : ;

    Abstract : Date: 2022-06-02 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Emelie Meurling (97/06/07), Nelly Nordgren (97/10/06) Title: The Effects of Celebrity Endorsement Scandals on Purchase Intent - A Quantitative study on Swedish Generation Z Supervisor: Konstantin Lampou Keywords: Celebrity endorsement, Scandal, Purchase intent, Generation Z, Attitudes Research questions: How does celebrity endorsement scandals affect Swedish Generation Zs’purchaseintent? Purpose: The purpose of this research was to provide an understanding of how generationZ’spurchase intent and attitudes are affected by celebrity endorsement scandals. Method: A cross-sectional quantitative research approach was adopted utilizingself-completed internet questionnaires. READ MORE

  5. 4. The Swedish Food Industry in Light of the COVID-19 Pandemic. Sustainability in the Primary Production and Processing Sectors in a Time of Uncertainty and Crisis.

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Alexandra Muti Ljungberg; Julia Arnestrand; [2021-06-30]
    Keywords : COVID-19; Sweden; Primary food production; Primary food processing; Sustainability effects; Sustainable development;

    Abstract : The COVID-19 pandemic impacted the national crisis preparedness resulting in an increased interest for food self-sufficiency, while also disrupting the way business is conducted. Parallelly, the environmental crisis is advancing, increasing the need and interest for sustainable development. READ MORE

  6. 5. Transformational Leadership in the Chinese Culture : A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Mohamed-Amine Sakat; Lingyu Ye; [2021]
    Keywords : Transformational leadership; Chinese internet industry; Organizational performance; Employee voice behavior; Promotive voice; Prohibitive voice; Leaders; Motivation; Employees. ;

    Abstract : Abstract  Linnaeus University – Campus Kalmar School of Business and Economics Leadership and Management in International Contexts (60 credits)  Title: Transformational Leadership in the Chinese Culture – A Quantitative Study on the Impact of Transformational Leadership on Chinese Internet Companies’ Performance.  This research aims to study how transformational leadership affects organizational performance and the mediation effect of employee voice behaviour. READ MORE