Essays about: "effects of marketing communication on organisations"

Found 3 essays containing the words effects of marketing communication on organisations.

  1. 1. White Nicotine Pouches of Freedom?

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Malin Nilsson; Emmy Nordin; [2022]
    Keywords : Femvertising; Greenwashing; Healthwashing; Intention to Purchase; White Nicotine Pouches; Social Sciences;

    Abstract : In today’s digital climate, consumers are constantly exposed to marketing and communication from companies and organisations. The increase in marketing has subsequently led to the birth of new, and in some cases, misleading advertising strategies, such as Greenwashing and Healthwashing. READ MORE

  3. 2. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

    University essay from

    Author : Yasmine Styf; [2021]
    Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

    Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE

  4. 3. E-procurement, Internal Customer Service And External Customers – A Study of Effects And Interdependencies

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mayase Mibenge & Ngozika Chinyere Okoye; [2007]
    Keywords : E-procument; Internal Customer Service; External Customer; Internal Customer; E-business; Supply Chain;

    Abstract : Rapid technological advancements have completely revolutionalised the way things are done in the business world today. Proliferation of the internet and related technologies in the 1990s made it possible for companies to do business over the internet and it became easier and faster to do business both with suppliers and customers. READ MORE