Essays about: "elements of culture in marketing"
Showing result 1 - 5 of 28 essays containing the words elements of culture in marketing.
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1. Memes Beyond Virality: An abductive thematic analysis on memetic communication in politically active youth, aged 18 to 27
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : In this exploratory study, the communicative role of political memes and their influence on group dynamics are examined through an abductive research approach. The method involves semi-structured interviews with politically active individuals spanning the political spectrum. READ MORE
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2. "Be fit, my age, big c**k": Engagements with Hegemonic Masculinity, Hetero(homo)normativity and Discrimination among Queer Male Dating App Users in Malmö and Copenhagen - A Thematic and Summative Content Analysis
University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografiAbstract : This exploratory research addresses a significant gap in feminist, cultural, and digital geographies by examining the geographic variations of how hegemonic masculinity, hetero(homo)normativity and discrimination is exhibited by MSM dating apps users in two distinct city contexts. Drawing from a post-structuralist humanistic perspective, the study explores how dominant ideologies shape exclusionary online queer spaces made unique by digital placemaking. READ MORE
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3. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry
University essay from Göteborgs universitet/Graduate SchoolAbstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE
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4. The authenticity of Swedish Craft Gin : A multimodal analysis of marketing of Swedish Craft Gin for international audiences
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : This thesis aims to investigate how Swedish Companies can appropriate products that have strong cultural connections towards other nations or cultures and reintroduce them onto an international market in an authentic way, with emphasis on their Swedish locality. To do this, the study used the booming market of Swedish Craft Gin Distilleries. READ MORE
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5. Cultural awareness for competitiveness in the global market IKEA’s Japan adventures as case study
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : In internationalisation, entering new markets is a challenging and risky process. There are various factors to consider when planning a strategic approach to meet the demand and preferences of customers in a foreign market. To meet this challenge, knowledge of the new market plays a major role in the outcome of internationalization. READ MORE
