Essays about: "enabling behaviour change and community based social marketing"

Found 1 essay containing the words enabling behaviour change and community based social marketing.

  1. 1. Enabling behaviour change : community-based social marketing strategy in Malmö

    University essay from SLU/Dept. of Economics

    Author : Maxim Vlasov; [2015]
    Keywords : behaviour change; community; practice theory; recycling; social marketing; sustainable lifestyle;

    Abstract : Our planet is faced with enormous challenges as the extreme weather events related to the human-caused climate change continue to gain strength. The scale of the problem has made changing human behaviour the central focus of sustainable development, and both public and private sector are expected to gain relevant expertise and introduce this work in their agenda. READ MORE