Essays about: "endorse"

Showing result 1 - 5 of 65 essays containing the word endorse.

1. 1. The effect of cross-border mergers & acquisitions as a driver of better corporate sustainability practices - A study on the post-acquisition context of selected target firms from Sri Lanka and Sweden

   University essay from Göteborgs universitet/Graduate School

   Author : Buddhini Erosha Jayasinghe; Farjana Rifat; [2023-07-19]
   Keywords : Mergers and acquisitions M A ; cross-border; sustainability; corporate sustainability practices; Corporate Social Responsibility CSR ; Environmental-Social-Governance ESG framework; target firm; stakeholder theory; resource-based view; acquirer; Sri Lanka; Sweden;

   Abstract : Companies typically strive to expand their realms. To do so, they rely on a series of organic and non-organic growth options, the latter including Mergers and Acquisitions (M&As). M&As continue to grow in number and frequency across national and regional borders in search of strategic complementarity. READ MORE

3. 2. Creation and Power : The role of creative activity in Nietzsche's posthumous fragments

   University essay from Uppsala universitet/Filosofiska institutionen

   Author : Raffale Vallorani; [2023]
   Keywords : Creation-Power-Nietzsche-Will to Power;

   Abstract : This thesis concerns the subject-reality relationship within the philosophy of the mature Nietzsche. The aim of this thesis is to highlight the interpretative dilemma that arises from apparent inconsistencies in Nietzsche’s analysis of that relationship. READ MORE

4. 3. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Isha Grover; Ander Jauregui; [2023]
   Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

   Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

5. 4. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
   Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

   Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE

6. 5. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
   Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

   Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE