Essays about: "entering foreign market first"

Showing result 1 - 5 of 19 essays containing the words entering foreign market first.

  1. 1. The propensity to patent an innovation in Japan

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Jakob Nyqvist; [2022]
    Keywords : Patent Propensity Japan Sweden Innovation SWINNO; Business and Economics;

    Abstract : Patents have long been considered an essential intellectual property mechanism in Japan. Foreign firms have simultaneously struggled with obtaining patents and market shares in Japan. Therefore, the incentives for Swedish innovating firms to patent their innovation at the Japanese Patent Office are plenty and can facilitate market integration. READ MORE

  3. 2. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
    Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

    Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

  4. 3. Communication across cultural barriers to internationalization between Sweden and Japan : A Case Study of HMS Networks AB

    University essay from Högskolan i Halmstad/Centrum för innovations-, entreprenörskaps- och lärandeforskning (CIEL)

    Author : Alexandra Jäderlind; Harumi Averfalk; [2021]
    Keywords : Internationalization; Cross-cultural communication; Cultural barriers; Case Study; Japan; Swedish owned company;

    Abstract : In the globalized economy, internationalization is necessary for companies to have a  competitive advantage to survive in the long term and Swedish companies are no exception. However, when Swedish companies enter Japan the cultural differences between the two countries are significant, which may create cultural barriers. READ MORE

  5. 4. International Branding Strategies : In Swedish and Russian Fashion Companies

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Daria Levitskaya; [2016]
    Keywords : Brand; strong brand; branding; brand management; branding strategy; international branding strategy; fashion; fashion brand; fashion industry; brand image; brand inspiration; brand-based organizational;

    Abstract : There are a lot of different business strategies for any company. However, in the fashion industry, the best way to become successful is to develop the brand using special branding strategies. Hence, a brand is the main weapon for fashion companies, which helps to launch international market and to create loyal customers around the world. READ MORE

  6. 5. Alibaba Group’s Market Entry and Expansion in The United States

    University essay from Lunds universitet/Produktionsekonomi

    Author : He Caroline; [2015]
    Keywords : Technology and Engineering;

    Abstract : Background: We are today doing business in a global and increasingly digitalized world where e-commerce has become a significant approach for companies to be successful and to reach a bigger market. Alibaba Group is today considered to be the world’s largest e-commerce company and was founded in 1999 by Jack Ma, a former English teacher from Hangzhou, China. READ MORE