Essays about: "entertaining content"

Showing result 1 - 5 of 23 essays containing the words entertaining content.

  1. 1. Is Stand-up Comedy a Potential Tool for Social Change? : An Analysis of Stand-up Comedian Dave Chappelle

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Aryan Karim; [2023]
    Keywords : stand-up; comedy; empowerment; awareness; humor; Chappelle; comedy; intersectionality; representation; social change;

    Abstract : This degree project aims to research if stand-up comedy has the potential to be a tool for social change, in terms of awareness-building and empowerment. It also researches if a specific comedian can be a voice and representation for multiple social movements. READ MORE

  3. 2. Predicting the Unpredictable – Using Language Models to Assess Literary Quality

    University essay from Uppsala universitet/Institutionen för lingvistik och filologi

    Author : Yaru Wu; [2023]
    Keywords : perplexity; variance; unpredictability; homogeneity; generative pre-trained models; text generation; literary quality;

    Abstract : People read for various purposes like learning specific skills, acquiring foreign languages, and enjoying the pure reading experience, etc. This kind of pure enjoyment may credit to many aspects, such as the aesthetics of languages, the beauty of rhyme, and the entertainment of being surprised by what will happen next, the last of which is typically featured in fictional narratives and is also the main topic of this project. READ MORE

  4. 3. The Overlooked Generation Online: Older Consumers and their attitudes toward Facebook advertising - : A quantitative study examining the factors affecting older consumers' attitudes toward Facebook advertising

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Rebecca Haddad; Ida Stigfur Strand; [2023]
    Keywords : Facebook Advertising; Social Media; Advertising Attitudes; Older consumers;

    Abstract : Although digital marketing and social media advertising for the past decades has become an integral factor for commercial companies in order to succeed, the group of older consumers seems to have been overlooked. The purpose of this study was to explore and increase the understanding about how Facebook advertising better can be utilized for older consumers [55+] in order to provide professionals with insights about how to better capture this opportunity. READ MORE

  5. 4. You´ve Got Mail! : A quantitative study on Permission-based email marketingsimpact on brand attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : David Jonsson; Måns Tufvesson; [2023]
    Keywords : Attitudes; Brand Attitudes; Permission-based email marketing; content; frequency;

    Abstract : The study introduces the concept of attitudes and its fundamentals, as well as how it revolvesaround the given attitude object, in this instance brands. Furthermore, it introduces thephenomena of email marketing and how it has evolved its consensual form that is mostcommon today, referred to as PEM (Permission-based email marketing) in this study. READ MORE

  6. 5. Whoo’s laughing now? A qualitative study of User Responses to Native Content Marketing

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Lovisa Käll; Ebba Keller; [2023]
    Keywords : Native advertising; Content Marketing; Tiktok; Duolingo; Persuasion knowledge model; Associative processing model of humour; consumer attitudes; Social Sciences;

    Abstract : In the dynamic realm of social media marketing, maintaining a competitive edge is crucial; hence marketers are actively seeking strategies to stand out and increase levels of engagement. The study aimed to provide valuable insights into companies' utilisation of native content advertising on TikTok and users' attitudes towards this marketing strategy. READ MORE