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Showing result 1 - 5 of 12 essays matching the above criteria.
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1. Educate, entertain, and esthetically appeal with influencer marketing videos – but how? : A qualitative descriptive study of the utilization of education, entertainment, and esthetic aspects in influencer marketing videos to promote second hand fashion online stores.
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background The online second-hand fashion market is a growing market that can be promoted with the help of social media and influencers. Influencers can help with store promotion as well as to promote sustainability and, therefore, promote this alternative fashion consumption style. READ MORE
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2. How fake is fake enough? : Deepfakes potential effect on the way news media is used and experienced today and in the near future
University essay from Mittuniversitetet/Institutionen för kommunikation, kvalitetsteknik och informationssystem (2023-)Abstract : Deepfakes are synthetic content, like pictures, videos, and sounds, that are generated with advanced deep learning and AI-technology. Anyone can create deepfakes and therefore, deepfakes create threats to the individual, financially and to the society. For example, bullying, defamation, fraud, damage to democracy and news media manipulation. READ MORE
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3. Personalisation and Performed Authenticity in Political Content on TikTok: A Multimodal Critical Discourse Analysis of Liberal Alliance's Campaign in the 2022 Danish General Election
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : This research analyses the presence of political personalisation and its role in establishing performed authenticity in political content on TikTok. Despite TikTok being a platform created for entertainment purposes, TikTok has come to play a significant role in political discourse and engagement with politicians Employing a qualitative approach to Multimodal Critical Discourse Analysis, this research has sought to analyse how the Danish political party Liberal Alliance and their party leader, Alex Vanopslagh, used political personalisation to establish performed authenticity during the Danish general election of 2022. READ MORE
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4. A most unusual tool for trading, Youtube.
University essay from Lunds universitet/Nationalekonomiska institutionenAbstract : Making money quickly and easily is something that most of us would without a doubt want to do. The process of doing this is however harder than most people imagine. READ MORE
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5. Determinants of success on Crowdfunding in Europe. : Evidence from Kickstarter Platform
University essay from Jönköping University/IHH, Centre for Entrepreneurship and Spatial Economics (CEnSE)Abstract : Crowdfunding has become an alternative source of funding for small medium enterprises (SMEs) due to inadequate or lack of finance at its start-up. There has been lot of analysis by scholars pertaining the determinants of crowdfunding success and the objective of this theory is to pinpoint the factors of a successful crowdfunding project based on the most analyzed determinants by prior researchers (technology-based projects, social media and entertainment-based projects, other projects (such as food, publishing, arts), visual features (such as pictures, comments, updates, videos,etc), as well as investors contribution. READ MORE
