Essays about: "entry china market"

Showing result 1 - 5 of 55 essays containing the words entry china market.

  1. 1. Be Proud of Your Menstruation! A case study of commodity feminist discourse in mainland China.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Yiyun Zhu; [2022]
    Keywords : Menstruation; Femvertising; Regional adaption; Orientalism; Critical Discourse Analysis CDA ; Social Sciences;

    Abstract : Adopting a critical discourse analysis approach, this study presents a case study around the “Menstruation should not be hidden” campaign launched by the Swedish brand, Libresse, in the Chinese market. With the aim to explore how does the brand strategically use female empowering discourse to construct new meanings of menstruation for a regional market, and the socio-cultural factors involved. READ MORE

  3. 2. Real Estate Tokenization Based on the Blockchain

    University essay from KTH/Fastigheter och byggande

    Author : Yanjiang Lu; [2022]
    Keywords : Real Estate Tokenization; Blockchain; Smart Contract; CAPM; Fastighetstokenisering; Blockchain; Smarta Kontrakt; CAPM;

    Abstract : Real estate is one of the largest assets in the world, but it is also synonymous with low liquidity. Tokenization of real estate emerged in the era of real estate 4.0 as technological innovation to counter the low liquidity, long and expensive transaction process, and high entry threshold of the real estate industry. READ MORE

  4. 3. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  5. 4. Can exposure to import competition explain the growing share of votes for the Sweden Democrats?

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : Ellen Olsson; Hedvig Astberg; [2020]
    Keywords : populism; the Sweden Democrats; import competition; trade exposure; China Shock; Business and Economics;

    Abstract : Around the world the rise of populist and anti-globalization forces can be seen. In Sweden this movement is prevalent as well, as the populist party the Sweden Democrats is experiencing a substantial increase in support. The reason for this is a widely debated subject amongst scholars. READ MORE

  6. 5. The Dark Souls of Internationalization : Video Game Developers Enter the Chinese Market

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Michael Wagner; [2020]
    Keywords : Video Games; Internationalization; China; Institutional Environment; Localization; Piracy;

    Abstract : This thesis analyzes how the institutional environment of the Chinese market affects market entry by foreign PC video game developers. The thesis utilizes a qualitative, multiple case study of five independent PC video game developers from around the world. READ MORE