Essays about: "entry mode china China"

Showing result 1 - 5 of 24 essays containing the words entry mode china China.

  1. 1. Challenges faced by Chinese Brands in Internationalisation – Taking ‘Anta’ as an Example.

    University essay from

    Author : Fu Luomanni; Yang Liying; Wu Lisuichao; [2022]
    Keywords : Brand Internationalisation; Internationalisation; Anta company; Sportswear; China; MNEs; MNCs.;

    Abstract : Background: Since the Go Global policy in 1999, Chinese firms have been growing and expanding exponentially in the global market. The internationalisation of Chinese firms has attracted not only business partners, policy makers but also researchers with their unconventional process and method. READ MORE

  3. 2. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  4. 3. Chinese Internationalization in Sweden : A Multiple Case Study of Greenworks Tools and Silex Microsystems

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : John Toftgård; Axel Svensson; [2018]
    Keywords : Internationalization; Foreign Direct Investment; Emerging Economy; Developed Economy; China; Sweden;

    Abstract : Background: Companies from developed economies have pursued various outward foreign direct investment strategies for as long as there has been trade. Research on the topic has been covering most available aspects of the phenomenon. READ MORE

  5. 4. Entering the Chinese Market: Implications for foreign micro E-businesses

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Radu Ioniță; Qiaoqun Pan; [2018]
    Keywords : Entry mode; Entry strategy; China; E-business; Micro firms; SMEs; firm resources; institutional context.;

    Abstract : Abstract   Purpose: The purpose of this thesis is to show how the firm-specific resources interact with the institutional context of an emerging country in the case of E-business micro firms. This is done by identifying the factors and investigating the outcomes of those factors which give these firms economic performance from the perspective of the entry, as well as growth. READ MORE

  6. 5. IKEA marketing entry strategy in China

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : JIANG LINGXIU; [2017]
    Keywords : IKEA; marketing entry strategy; internationalization;

    Abstract : Nowadays, with the big background of economic globalization, economic isolation became impossible, therefore,internationalization is necessary for development of enterprise. IKEA is a Swedish multinational group which wasfounded in 1943. READ MORE