Essays about: "entry mode influencers"

Found 1 essay containing the words entry mode influencers.

  1. 1. Foreign Market Entry Strategy & International Franchising : Doing Business in Morocco

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Rania Akhsassi; [2014]
    Keywords : Entry strategy; Foreign markets; Franchising; Moroccan market; IKEA; Globalization; entry mode; PESTEL analysis; Cultural distance; entry mode influencers; global markets;

    Abstract : Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. READ MORE