Essays about: "establishing relationship with customers"

Showing result 1 - 5 of 26 essays containing the words establishing relationship with customers.

  1. 1. Unlocking the Secrets of Radical Innovation Leadership - An Exploration of the Leadership Practices that Drive Radical Innovation within Organizations

    University essay from Göteborgs universitet/Graduate School

    Author : Andreas Brentman; Erik Sundling; [2023-07-19]
    Keywords : innovation; radical innovation; leadership; leadership practices; incremental innovation; innovation process; innovation leadership; radical innovation leadership; Innovation management;

    Abstract : Innovation is essential for companies to distinguish themselves from competitors and fulfill customers' evolving needs, resulting in increased market share and financial performance. Research in academic literature has acknowledged the significance of leadership in promoting innovation within an organization. READ MORE

  3. 2. Leveraging Omnichannel Retailing for Customer Loyalty through Customer Lifetime Value: Is this the reality, or is this just fantasy?

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Gåsste; Antara Islam; [2023-07-03]
    Keywords : customer lifetime value; customer loyalty; customer relationship management; omnichannel; online store; physical store; Swedish home and consumer electronics retail;

    Abstract : Scope: Many physical store-based retail businesses are establishing online stores to provide an omnichannel experience to customers. Omnichannel contributes with an immense supply of data, whereas, the physical store complements this data with its touch and feel aspect, especially for the home and consumer electronics industry. READ MORE

  4. 3. In a world without faces : A qualitative study on the influence of digital communication on export sellers’ perception of sensemaking and misunderstandings in buyer-seller relationships

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Vincent Bröms; Roelof Noback; [2022]
    Keywords : Digital Communication Technologies DCTs ; Formalization; Socialization; Sensemaking; Ambiguity; Misunderstandings;

    Abstract : Traveling salespeople usually play an integral part in exporting firms’ strategy. However, the Covid-19 pandemic and travel restrictions have forced many businesses to rely on digital communication technologies for communication with distant customers and partners they usually would meet with in person. READ MORE

  5. 4. Consumer’s Loyalty? : A qualitative research on the consumer's perspective of what makes them stay loyal.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Xiaohui Zhao; Adrijana Bacovic; [2022]
    Keywords : Relationship Marketing; Consumer; Consumer relationship; Value; Satisfaction; Trust; Loyalty; Experience;

    Abstract : Background: In the field of marketing, relationship marketing plays an important role in establishing strong and long-term customer relationships, and in addition to this, the type of relationship between companies and consumers is also worth discussing. In a sense, value is the biggest component of relationship marketing. READ MORE

  6. 5. Metrics for Business models related to technology shifts: A stakeholder perspective based on the ERS case

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Daniel Rozen Golan; Arun Kumar Sathyanarayanan; [2022]
    Keywords : ;

    Abstract : Background: By establishing the business model of a firm or a venture, it is possible to understand the rationale of the way the value is created, delivered to the customers, and how this value is consumed. Here it relies on the importance of clearly defining the different business models for all the partners involved, including the use of metrics to measure how they intend to create and deliver value to the various customers. READ MORE