Essays about: "ethics in communication marketing"
Showing result 1 - 5 of 8 essays containing the words ethics in communication marketing.
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1. No more pink barbies? : Investigating customer acceptance towards gender neutral marketing initiatives
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Marketing communication often uses gender-stereotyped messages to reach their target groups more effectively. Activities like this can have harmful consequences, especially when aimed towards children. Those effects have been found to also contribute to gender inequalities, among other aspects. READ MORE
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2. Holographic Communications Technologies : A qualitative study on the ethical and\or legal challenges based on the stakeholders' perspectives
University essay from Linnéuniversitetet/Institutionen för informatik (IK)Abstract : Holographic communications technologies are a new digital technology being currently developed by companies to be available to the public in the near future. Through holographic communications technologies, the image of one user located in one place can be captured with special equipment from different angles, so that its three-dimensional depiction is created realistically. READ MORE
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3. The Shades of Styles : A human search for words communicating all aspects of styles.
University essay from Uppsala universitet/Konstvetenskapliga institutionenAbstract : This research is an investigative attempt on the concept of style´s development to potentially noticing our diverse human history on viewing the aspect of styles, starting (in the part one) by looking into the problem of the development of styles and its characteristic of representation in terms of its messages, realties, semiotics, and human collaboration. Leading towards the human search in seeing style more commonly neutral for a more meaningful dialog. READ MORE
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4. Are You Creating Socially Responsible Visual Communication? : An Exploratory Study of Fashion Companies’ External Social Responsibility on Instagram: A Marketer’s Perspective
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: Following the development of digitalization and the emergence of social media a lot of attention has been drawn upon how these platforms are influencing the fashion industry and fashion marketing. As society is becoming more ethics and health conscious, fashion companies’ visual representations in social media are drawing more attention - who is represented and how are these representations portrayed. READ MORE
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5. Slice me nice : A study exploring Swedish young women`s views and responses to marketing of Aesthetic Surgery in social media
University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälleAbstract : With an increased number aesthetic surgeries performed in Sweden combined with social media used as a marketing tool, potential clients are exposed for persuasive marketing messages. The harder competition has led to a pressure on prices and the requirements of marketers’ creativity have increased. READ MORE