Essays about: "ethos pathos and logos"

Showing result 1 - 5 of 26 essays containing the words ethos pathos and logos.

1. 1. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

3. 2. Persuasive discourse in videos related to sustainable eating : What are identifiable rhetorical elements used in the YouTube videos related to sustainability?

   University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

   Author : Umar Zaidi; [2022]
   Keywords : Sustainable eating; Meatless eating; Plant-based diet; Persuasive discourse; YouTube videos.;

   Abstract : Sustainable communication is intensively being done through social media platforms such as YouTube to create awareness among people. It is imperative to encourage people to adopt sustainable eating to have better health and a better environment—this research study aimed at analyzing the persuasive discourse in videos related to sustainable eating on YouTube. READ MORE

4. 3. The vision of the monopoly: An idea analysis of Systembolaget's campaign material through the decades

   University essay from Lunds universitet/Europastudier

   Author : Alicia Karvosenoja; [2022]
   Keywords : Systembolaget; Alcohol policy; Social Marketing; Welfare state; Qualitative idea analysis; Advertising campaigns; European Studies; Social Sciences;

   Abstract : The purpose of this thesis is to examine the evolution of the Swedish state-owned company Systembolaget’s idea and message from 1970 to 2020 through advertising campaign material from each decade. The findings are then compared to Gösta Esping-Andersen’s welfare state model in Three worlds of Welfare Capitalism, changes in alcohol policy during that time period and the social marketing theory. READ MORE

5. 4. Rhetorical strategies in sustainability disclosure: a multiple case study on rhetorical strategies in sustainability disclosures: ethos, logos, pathos

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Mian Wu; Xinhui Li; [2021]
   Keywords : Sustainability disclosure; Rhetorical strategy; Sustainability dimension; Discourse;

   Abstract : This thesis examines how companies portray themselves as sustainable and respond to stakeholders' sustainability concerns using rhetorical strategies. Drawing on rhetorical theory with a focus on Aristotle's rhetorical appeals to ethos (credibility), logos (reason), and pathos (emotion), we analyze five European companies' sustainability disclosures and investigate rhetorical strategies used in five sustainability dimensions. READ MORE

6. 5. Landskapsarkitektens retoriska grepp i tävlingsvisualiseringar

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Malin Jansson; [2021]
   Keywords : retorik; bildretorik; bildteori; visualisering; visualisera; rendering; collage; liverendering; modell; intervju; övertyga; persuasio; pathos; logos; ethos; tävling; arkitekttävling; tävlingsförslag; kommunikation; informationsbild; reklam; propaganda; kapitalism; konst; bildkommunikation; visuell representation; teoriutveckling; teori; fake view; kritik;

   Abstract : I deltagandet av arkitekttävlingar är visualiseringen det främsta verktyget för kommunikation. Hur vi väljer att ge form åt dessa påverkar chansen till vinst. För att ta reda på hur visualiseringar kan stärka tävlingsförslaget har jag utgått från konsten att övertyga. READ MORE