Essays about: "explain market- oriented company"

Found 2 essays containing the words explain market- oriented company.

1. 1. The Value of Personal Communication VS Performance in Supplier Relationships in a Digital Era : A Multiple Case Study Explaining the Online Organizational Buying Behaviour in Sweden & UK when Purchasing Display Material

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Sara Flyckt; Hanna Holmgren; Amanda Werner; [2019]
   Keywords : Online organizational buying behavior; display materials; digitalization; culture; buying process; buyer-selller relationship;

   Abstract : Problem: The increasing online operations of the B2B market has led to companies being able to operate all over the world, making them exposed to various markets with different preferences of supplier relationships. For that reason, it is important for companies to consider aspects such as digitalization, culture and buyer-seller relationships when conducting business with foreign companies. READ MORE

3. 2. The Marketing Function : - A case study of Skandia

   University essay from Ekonomiska institutionen

   Author : Frida Makloof; Therese Sundberg; [2006]
   Keywords : Marketing Function; Structure; Customer orientation; Marketing organisation; Marketing department;

   Abstract : Background: The company Skandia desired for its marketing function to be reorganised to become customer oriented, joint, co-ordinated and homogenous in order to gain market shares. These aspects are both structural and strategic. READ MORE