Essays about: "export marketing concept"

Found 2 essays containing the words export marketing concept.

  1. 1. Positioning on Export Markets : A paradigm of Bounded Rationality applied in the context of positioning for Swedish Exporting firms

    University essay from

    Author : Jonas Thulin; [2009]
    Keywords : Bounded Rationality;

    Abstract : It is not easy to predict what will happen tomorrow. It is perhaps even more difficult knowing what will occur next year or even two years from today. To put it short we are uncertain about the future. Swedish firms attempting to capture new export markets are also facing uncertainty. READ MORE

  3. 2. Strategies adopted in the International Market : The case of IKEA in France

    University essay from Institutionen för teknik och samhälle

    Author : Damien Badier; Carole Rousset; [2007]
    Keywords : IKEA; strategy; adaptation; standardization; SWOT; marketing;

    Abstract : This Bachelor degree thesis deals with the strategies that IKEA has adopted in France since its establishment up to now. It is essentially based on interview with the person responsible for the public relations of IKEA France. READ MORE