Essays about: "företagsidentitet"

Found 4 essays containing the word företagsidentitet.

  1. 1. Paradiset: Sweden’s answer to whole foods : a netnographic case study of modern marketing techniques and how to build a business identity

    University essay from SLU/Dept. of Economics

    Author : Martina Hultén; [2016]
    Keywords : advertisement; branding; business identity; food; marketing; netnography; nudging; organic; social media; storytelling; sustainability;

    Abstract : The practice of marketing has changed from a focus on promoting individual products to engaging with people’s identities and lifestyle choices (Belz & Peattie, 2009). A consumer focus and sustainability movement has triggered the marketing development further, where techniques such as green and social marketing are used to reach the more conscious customer. READ MORE

  3. 2. Ansvarsfulla inköp och identitet : en fallstudie om CSR-arbetet på ICA Kvantum Gottsunda

    University essay from SLU/Dept. of Economics

    Author : Oskar Eriksson; Andreas Hedlund; [2015]
    Keywords : CSR; inköp; företagsidentitet; företagsimage;

    Abstract : Initiativ inom Corporate Social Responsibility (CSR) har varit ett debatterat ämne inom den företagsekonomiska forskningen under senare decennier. Hittills har ingen allmänt accepterad definition etablerats om vad CSR är och hur det kan tillämpas i strategisk mening inom organisationer och företag. READ MORE

  4. 3. Product Adoption Design of Ergonomic Aid Utilizing Eye Tracking Technology

    University essay from KTH/Maskinkonstruktion (Inst.)

    Author : Malin Daleke; Ida Nilsson; [2015]
    Keywords : ;

    Abstract : Tobii Dynavox is developing a product called Ergo, which is an ergonomic aid utilizing eyetracking technology. Its purpose is to ease physical pain related to computer work by enabling the user to navigate their computer with their eyes. READ MORE

  5. 4. Interior Design as a way to Convey Corporate Visual Identity

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ellen Landström; Elin Hall; [2015]
    Keywords : Interior Design; Corporate Visual Identity; CVI; Corporate Identity; Physical Environment; Consistency; Inredning; Visuell Identitet; Företagsidentitet; Fysisk miljö;

    Abstract : Background: Corporate Visual Identity (CVI) is a tool that consist of five main components: the corporate name, logo, font type, color palette and slogan/tagline. The CVI can be implemented on different carriers such as signage, interior elements and printed wear. However, the role of Interior Design as a carrier of CVI is not yet established. READ MORE