Essays about: "factor influencing of consumer behaviour"
Showing result 1 - 5 of 7 essays containing the words factor influencing of consumer behaviour.
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1. Consumers’ Perspective on Loyalty Programmes and its Influence on Purchasing Decisions : A study on fast-fashion retailers’ consumers in the Swedish market
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: With apparel and clothing being one of the most highly consumed products for everyday life, businesses within the fashion industry have much demand. In order to gain leverage in a competitive market, many retailers have different strategies and loyalty programmes have been an attractive way for customer relationship management. READ MORE
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2. Green Consumer Behaviour in Ordering Food Online : A Study of Generation Z’s Green Consumer Behaviour in the Chinese Online Food Delivery Markets
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background: Ordering online food delivery has become an urban lifestyle for many people around the world, especially in China. The booming of this online-to-offline market has brought lucrative profits to online food delivery industry players, while consumers are enjoying the diversity of food available through this convenient delivery way. READ MORE
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3. An abductive study to identify key influencing variables affecting the last mile logistics endpoint selection : A study done at PostNord AB
University essay from Uppsala universitet/Industriell teknikAbstract : Background In the context of booming e-commerce and associated logistics flows, there is a considerable challenge to support the future of volumes, specifically more towards home deliveries by logistics service providers (LSP). There are means of addressing this challenge by identifying the key factors that influence consumer behaviour and lead to better adoption by meeting their convenience through right self collection end points setups thus decreasing the logistics costs, meeting sustainability targets and also efficiencies for logistics service provider operations. READ MORE
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4. Quality of fermented dairy products beyond best before date
University essay from SLU/Department of Molecular SciencesAbstract : Date labelling is one factor influencing food waste in consumer households and evaluation of optimum shelf life is a tool food industry can use to contribute to di-minished food waste. This explorative pilot study aimed to investigate how quality of sour milk and yogurt changed beyond best before date. READ MORE
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5. FACTORS DETERMINING THE INTENTION TO OBTAIN MUSIC LEGALLY : A quantitative research approaching the contemporary behaviour of consumers toward the legal acquisition of music in Sweden
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : This paper contributes to the emerging discussion about the modified behavioural intention of consumers abstaining from pirating and acquiring music through legal means (again) and aims at accurately depicting the key factors influencing the intention of Swedish consumers to acquire music legally. METHODOLOGY This quantitative study followed a deductive approach whereby hypotheses have been deduced from and formulated based on previous studies and present theories. READ MORE
