Essays about: "factors affecting brand image"

Showing result 1 - 5 of 11 essays containing the words factors affecting brand image.

1. 1. University Students' Attitudes to Shopping Smartphones in Sweden : Factors that influence university students in Sweden to purchase a smartphone

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Ferial Kays Al Hallak; Zeid Elmohdar; [2022]
   Keywords : ;

   Abstract : Date: 2022- 06 - 02 Level: Master thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Ferial Kays Al Hallak Elmohdar Zeid Title: University Students' Attitudes to Shopping Smartphones in Sweden: Factors that influence University students in Sweden to purchase asmartphone Supervisor: Edward Gillmore Keywords: Smartphones, purchase intent, university students, word of mouth,e-word of mouth, brand image, product features, consumer behavior Research questions: - What factors influence university students’ purchase intent for smartphones?- How do demographic factors impact the attitude of universitystudents when purchasing smartphones? Purpose: The purpose of the study is to look into and research what leadingfactors and characteristics that influence university students to buy asmartphone by analyzing their shopping behavior. Method: This research is studied from a quantitative perspective. READ MORE

3. 2. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

4. 3. Implementation of a Value-Based Pricing Model for a Customised Metal Recycling Solution

   University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Maskinkonstruktion (Inst.)

   Author : Melika Abedi; Elin Thun; [2020]
   Keywords : Stainless Steel Industry; Metal Recovery; Sustainability; Material Reuse; Circular Economy; Customer Value; Pricing Management; Pricing Models; Value-Based Pricing; Rostfria Stålindustrin; Metallåtervinning; Hållbarhet; Materialåteranvändning; Cirkulär Ekonomi; Kundvärde; Prishantering; Prissättningsmodeller; Värdebaserad Prissättning;

   Abstract : As the stainless steel industry continues to grow, so does the environmental impacts generated by the various production processes. Such impacts not only affect the environment but pose great health concerns for humans and other living things. Therefore, it is necessary for all stakeholders to continuously improve their sustainability work. READ MORE

5. 4. Family business branding in Romania: A matter of identity, image, and reputation

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Adrian Motoc; Andrei Mihai Gitman; [2019]
   Keywords : Family Business Branding; Identity; Image; Reputation; Romania.;

   Abstract : Background: Family businesses are shaping the world’s economy through contributions to establishing jobs, creating wealth, and competitiveness, correspondingly being influenced by the quality of the business environment. Family business branding is useful to understand how to leverage their unique resources and create a competitive advantage, these being shaped by the context. READ MORE

6. 5. Brand image in the Sharing Economy : An exploratory study of how to achieve positive customer perceptions in the sharing economy

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Jacob Johansson; Oscar Folkesson; Jacob Henningsson; [2018]
   Keywords : Brand image; Brand equity; Brand management; Marketing; Sharing economy; Collaborative consumption;

   Abstract : Abstract Background: Most of existing literature in the field of sharing economy has focused on aspects of sustainability and business model structure. Research on brand image in the sharing economy has up until today not been an area of investigation. READ MORE