Essays about: "factors influencing choice of market entry"

Showing result 1 - 5 of 6 essays containing the words factors influencing choice of market entry.

1. 1. Africa’s Readiness to Welcome Foreign Businesses : A study of Multinational Corporations (MNC) market selection and choice of entry into Emerging Frontier Markets in Africa (EFMA)

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aiseosa Racheal Oshodi; [2023]
   Keywords : Emerging Frontier Market in Africa; Emerging Market; Frontier Market; Choice of Entry Mode; Multinational Corporation MNC ; Internationalization Strategy; Market Selection.;

   Abstract : The internationalization strategies of multinational corporations (MNCs) in emerging frontier markets in Africa (EFMA) have become a subject of growing interest due to the region's dynamic economic landscape and untapped potential. This study aims to identify the factors affecting MNCs' market selection and mode of entry into EFMA. READ MORE

3. 2. Soft Service Firms: A deep dive into foreign entry mode decisions

   University essay from Lunds universitet/Produktionsekonomi

   Author : Per Ågren; Carl Dalerstedt; [2020]
   Keywords : Foreign market entry mode; Internationalization theory; Entry mode; Entry mode decision; Soft service; Internationalization; Wholly owned subsidiary; Franchise; Joint venture; Licensing; Technology and Engineering;

   Abstract : With the forces of globalization, previously safe home markets open up to foreign competition. This urges companies to expand internationally to keep growing. Current literature on how a company should enter a foreign market, namely the choice of entry mode, is based on findings for manufacturing firms and studies on service firms are scarce. READ MORE

4. 3. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm

   University essay from

   Author : Axel Nilsson; Axel Rydberg; Fredrik Hildebrand; [2019]
   Keywords : Business Model; Foreign Market Entry Mode; Internationalization; Value Creation;

   Abstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE

5. 4. Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Naveed Hussain Malik; Masood Hussain chaudhary; [2010]
   Keywords : Small and medium enterprises; market entry mode; internationalization;

   Abstract : Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. READ MORE

6. 5. Imoprtant Factors Behind Country Choice : - where to invest? -

   University essay from Ekonomihögskolan, EHV

   Author : Sofie Palmqvist; Emmelie Marcus; Erik Fjordgren; [2008]
   Keywords : ;

   Abstract : Master Thesis, School of Management and Economics, Växjö University. FE3014 - International Marketing Strategy, spring 2008. Title: Important Factors Behind Country Choice - Where to invest? Keywords: FDI, choice of country, market entry, factors behind country choice. READ MORE