Essays about: "factors influencing purchase decision"

Showing result 1 - 5 of 25 essays containing the words factors influencing purchase decision.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Beyond the Middlemen - Exploring the Role of Channel Attributes and Product-Related Factors in Shaping Consumer Choice for Online D2C Sales Channels of Established Brand Manufacturers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Christiane Haase; Nils Heimes; [2023]
   Keywords : Disintermediation; Manufacturer Encroachment; Direct-to-Consumer; Vertical Integration; Product-Related Factors; Channel Attributes; E-Commerce; Consumer Channel Choice; Consumer Behavior;

   Abstract : Background: In light of the multitude of different channel options consumers have at hand and the rapidly advancing vertical integration of established brand manufacturers across industries, the question arises as to the basis on which consumers make their channel decision for a manufacturers direct-to-consumer (D2C) sales channel. Scholars have found that channel attributes and product-related factors generally play a pivotal role in consumer channel choice and have shown the influence they have on offline versus online channel choice. READ MORE

4. 3. Using the theory of planned behavior to understand factors influencing the purchase of sustainable housing

   University essay from SLU/Dept. of Economics

   Author : Claudia Araceli Muñoz Carmona; [2022]
   Keywords : TPB; sustainable house; behavior;

   Abstract : This thesis attempts to understand the factors influencing homebuyers to purchase sustainable homes using the Theory of Planned Behavior (TPB) in Sweden. The aim is to identify whether environmental factors determine home buying choices and how consumers perceive these factors. Previous research has studied the factors from a quantitative study. READ MORE

5. 4. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

6. 5. Sustainable Mobility : A quantitative study on the influence of user attitudes and risk perceptions on the consumer's intention to purchase electric vehicles.

   University essay from Karlstads universitet/Institutionen för samhälls- och kulturvetenskap (from 2013)

   Author : Winnie Akoth; [2022]
   Keywords : electric vehicles; purchase intention; behaviour; perception; theory of planned behaviour; elfordon; köpintention; beteende; perception; teori om planerat beteende;

   Abstract : In the last decade the automobile industry has invested heavily in the developments of better vehicles, in regards to performance, emissions and also durability. The latest development has been the introduction of electric vehicles into the markets. READ MORE