Essays about: "fashion and society"

Showing result 1 - 5 of 150 essays containing the words fashion and society.

1. 1. A comparative study: How are European fast-fashion and high-end fashion brands adapting their marketing strategy for the Japanese market?

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Amanda Hansson; Tobias Stenström; [2023-06-28]
   Keywords : : luxury fashion; budget fashion; Japanese fashion; marketing mix; Japanese culture; consumer behavior;

   Abstract : The study investigated how European fashion brands adapt their marketing strategies to the Japanese market. The culture in Japan differs from Europe, in which advertisements, commercials and other promotional tools risk getting misinterpreted or perceived as offensive. READ MORE

3. 2. The Devil Wears (New) Prada

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Björkman; Elsa Spenninge; [2023]
   Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

   Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

4. 3. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE

5. 4. Kan fast fashion bli hållbart? : en studie om samhällsstrukturers påverkan på omställningen mot en hållbar klädindustri

   University essay from SLU/Dept. of Economics

   Author : Anna Kivelä; Linnéa Thoresson; [2023]
   Keywords : Klädindustri; hållbar utveckling; cirkulära affärsmodeller; intressenter; strukturer; Clothing industry; sustainable development; circular business models; stakeholders; structures;

   Abstract : Klädindustrin är en av de produktionsgrenar som orsakar störst utsläpp och föroreningar i världen, vilket påverkar såväl de miljömässiga som sociala aspekterna. Omställningen inom denna bransch är därmed viktig för att framtida generationer och naturen inte ska behöva betala för den överkonsumtion som sker i världen idag. READ MORE

6. 5. Fashioning the Art Gallery : Illusion, Commodity and Death in Martin Margiela at Lafayette Anticipations; A Digital Study of Interdisciplinary Artistic Practices

   University essay from Uppsala universitet/Konstvetenskapliga institutionen

   Author : Jacob Varnauskas; [2023]
   Keywords : Martin Margiela; Lafayette Anticipations; Exhibition Studies; Performance Studies; Walter Benjamin; Nicolas Bourriaud; Contemporary Art; Visual Art; Interdisciplinary Art; Fashion Theory; Creative Practice; Artistic Practice; Digital Art History; Art History; Postproduction; Commodifying the Body; Appropriation of Forms; Ready-made; Pop Art; Dadaism; Memento Mori; Vanitas;

   Abstract : A study of the shift within the practice of Martin Margiela's creative practice based on his solo exhibition at Lafayette Anticipations from Oct. 20 to Jan. 2 2022 in Paris, France. READ MORE