Essays about: "fashion stockholm"

Showing result 1 - 5 of 101 essays containing the words fashion stockholm.

  1. 1. Damned if you do, damned if you don't.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felix Ellqvist; Nicholas-Joel Kisling; Katharina Nadine Junge; [2023]
    Keywords : H M; sustainability; case; brand image; brand reputation; vocal; brand management; strategy; Business and Economics;

    Abstract : “(Un)sustainable fashion: H&M breaks promise.” “H&M sued for greenwashing claims, again.” “H&M under fire!” Helena Holgersson is sitting in her office on the top floor of H&M’s Stockholm Headquarters staring at the headlines flickering on her computer screen. READ MORE

  3. 2. Sustainability-Linked Bonds - A Case Study of H&M

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Waldemar Andersson; Larysa Karsayeva; [2023]
    Keywords : Sustainability-linked bond; fast fashion; green financing; transition;

    Abstract : The thesis investigates the sustainability-linked bond issuance by fast fashion company H&M in the midst of the Covid-19 pandemic. The study contributes to existing literature by providing observations of real-world practitioners on the cost-benefit considerations of SLB issuance, in particular, challenging the notion of a "free lunch", conversely concluding that the greatest concern is attributed to potential reputational damage in the event of missed targets. READ MORE

  4. 3. Pick and click: The use of buy-now-pay-later in the scope of bracketing purchase behaviour

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Axel Hjerpe; Daniel Palmgren; [2023]
    Keywords : Buy-now-pay-later; Bracketing purchase behaviour; Consumer behaviour;

    Abstract : Enabled by technological advancements, e-commerce has taken over the retail space expeditiously the past decade. Without the typical brick-and-mortar store, retail brands face novel shopping behaviours that are tricky to comprehend. READ MORE

  5. 4. Does Brand Personality Beat Sustainability Claims?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Emilia Gottbrink-Müller; Jennifer Teurnberg; [2023]
    Keywords : Consumer preconceptions; Sustainability preconceptions; Brand image; Brand personality; Luxury;

    Abstract : Sustainability has been an inevitable topic globally and its importance is not expected to decline in the near future. Lately, sustainable options have taken a bigger proportion of the market share within the fashion industry. READ MORE

  6. 5. Artificial Intelligence en Vogue

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Karl Cajmatz; Leon Klein; [2023]
    Keywords : management fashion; management fads; artificial intelligence; AI; enterprise AI;

    Abstract : The purpose of this study is to explore how enterprise AI could be understood from a management fashion perspective. Although management fashion theory has been applied to a myriad of management concepts, the currently hyped phenomenon of artificial intelligence (AI) is not one of them. READ MORE