Essays about: "fashion store layout"

Found 2 essays containing the words fashion store layout.

  1. 1. Luxemosphere characteristics in luxury fashion e-commerce : Preserving the luxury atmosphere online

    University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

    Author : Tiffany Khayyami; Amina Amin; [2022]
    Keywords : Luxury brand online; e-commerce; luxemosphere; web element; UI; Lyxvarumärke online; e-handel; luxemosphere; webbelement; UI;

    Abstract : In today's society, the consumption of luxury goods online has increased rapidly over the last decade, and most luxury brands are established online. One of the main challenges is to offer a truly luxurious experience that every customer wants to have fulfilled, not only in a physical store but also online. READ MORE

  3. 2. The Customer is God: Japanese Service Culture in Clothing Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heléne Melin; Karl Wikström; [2007]
    Keywords : Japan; service; service culture; customer focus; store environment;

    Abstract : When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. READ MORE