Essays about: "fashion-blogs"

Showing result 1 - 5 of 10 essays containing the word fashion-blogs.

  1. 1. Blogs as a new tool of communication and promotion of fashion brands : How do fashion companies make use of bloggers as a new tool of communication to promote their brands?

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Camille PELAT; Madeleine CABOT; [2016]
    Keywords : branding; fashion; fashion brands; fashion blogs; bloggers; online communication; web 2.0; social media; word-of-mouth;

    Abstract : Title: Blogs as a new tool of communication and promotion of fashion brands. Research question: How do fashion companies make use of bloggers as a new tool of communication to promote their brands? Purpose: The purpose of this study is to observe and explore how the fashion brands use bloggers and their blogs as a new method to advertise and communicate about them and their products to consumers. READ MORE

  3. 2. The practice of blogging : slow fashion and sustainable consumption

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Camilla Naess; [2016]
    Keywords : slow fashion; sustainable fashion; sustainable consumption; blog; practice;

    Abstract : The textile industry is the second largest polluter in the world after the oil industry. It is also the fastest growing export industry in Sweden. In Sweden therefore public opinion puts high pressure on the industry to become greener. Green consumption, e. READ MORE

  4. 3. The Perceived Credibility of Fashion Bloggers and Sponsored Blog Posts

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Linn Hansson; [2015]
    Keywords : Credibility; Fashion Blogs; Fashion Blogger; Sponsored blog posts; Social Sciences;

    Abstract : This study examines the problem regarding editorial content in fashion blogs being increasingly sponsored by PR agencies and corporations. The research question will answer how this affects the credibility of fashion bloggers and the blog content. A qualitative approach has been used to measure this phenomenon, with quantitative features. READ MORE

  5. 4. New Fashion Minimalism in an Affluent Society : A Paradigm Shift?

    University essay from Akademin för textil, teknik och ekonomi

    Author : Corinna Karg; [2015]
    Keywords : Minimalism; Sustainability; Paradigm Shift; Blogs; Trend;

    Abstract : During the last several years, a fast growing interest in minimalist chic has been observed among fashion bloggers around the world. Many of them mention being tired of trends, a shift to inner values and a desire for more simplicity as a moving cause. READ MORE

  6. 5. Implementation of Marketing Strategies Practiced by Western and Eastern European Fashion Brands : H&M and Reserved Case

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Sonia Zawadzka; [2015]
    Keywords : fashion marketing; marketing strategies; high street fashion brands; H M; Reserved; fashion management;

    Abstract : Purpose: The purpose of this thesis is to examine diverse marketing strategies used by Western and Eastern European originated fashion brands based on H&M and Reserved cases as well as which of them are the most appealing to Polish students. Additional aspect of the diploma is to research if there are some evident differences or similarities in implementing these tactics. READ MORE